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~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"International marketing"
~subject:"Marketingtheorie"
~type_genre:"Article in journal"
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International marketing
Marketingtheorie
Marketing management
322
Marketingmanagement
322
Consumer behaviour
69
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69
Firm performance
57
Unternehmenserfolg
57
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Laroche, Michel
3
Boso, Nathaniel
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Cardinali, Silvio
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Javalgi, Rajshekhar G.
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Sharma, Piyush
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1
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1
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Journal of business research : JBR
International marketing review
25
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of international marketing
19
International business review : the official journal of the European International Business Academy
14
Journal of marketing management : MM
14
AMS review : official publication of the Academy of Marketing Science
12
Journal of strategic marketing
12
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
9
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Marketing theory
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing
6
Marketing intelligence & planning
6
Journal of marketing communications
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
European journal of international management : EJIM
4
Journal of business-to-business marketing
4
Journal of international trade & commerce
4
Marketing : ZFP ; journal of research and management
4
The marketing review
4
Australasian marketing journal
3
International journal of business innovation and research
3
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of hospitality management
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Management decision : MD
3
Review of marketing research
3
The journal of product & brand management
3
Advances in international marketing
2
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1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
3
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
4
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
5
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
6
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
7
Performance consequences of marketing standardization/adaptation : a systematic literature review and future research agenda
Mandler, Timo
;
Sezen, Burcu
;
Chen, Jieke
;
Ozsomer, Aysegul
- In:
Journal of business research : JBR
125
(
2021
),
pp. 416-435
Persistent link: https://www.econbiz.de/10012494028
Saved in:
8
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
Saved in:
9
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
10
What can the university sector teach us about strategy? : support for strategy versus individual motivations to perform
Gellatly, Lauren
;
D'Alessandro, Steven
;
Carter, Leanne
- In:
Journal of business research : JBR
112
(
2020
),
pp. 320-330
Persistent link: https://www.econbiz.de/10012230598
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