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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Advertising
Brand management
602
Markenführung
602
Consumer behaviour
510
Konsumentenverhalten
510
Brand image
485
Markenimage
485
Brand
280
Markenartikel
272
Beziehungsmarketing
163
Relationship marketing
163
Social Web
113
Social web
113
Luxury goods
101
Luxusgüter
101
Internet marketing
92
Online-Marketing
92
Advertising effects
57
Werbewirkung
57
Marketing management
56
Marketingmanagement
56
Brand equity
50
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Social media
40
Customer integration
38
Kundenintegration
38
Branding
36
Emotion
36
Markentreue
34
Corporate reputation
33
Designation of origin
33
Firmenimage
33
Herkunftsbezeichnung
33
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29
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38
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38
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Guzman, Francisco
2
Baack, Daniel W.
1
Baalbaki, Sally
1
Baum, Matthias
1
Bellman, Steven
1
Bernritter, Stefan F.
1
Bhattacharya, Abhi
1
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1
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1
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1
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1
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1
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1
Cui, Yuanyuan
1
Cunningham, Isabella
1
Das, Gopal
1
Dass, Mayukh
1
Davtyan, Davit
1
Delvert, Mathilde
1
Dennis, Charles
1
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1
Douglas Olsen, G.
1
Du, Shuili
1
Dwivedi, Yogesh Kumar
1
Espinosa, Jennifer A.
1
Estes, Zachary
1
Faramarzi, Ashkan
1
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Foroudi, Pantea
1
Ghosh, Tathagata
1
Gisbergen, Marnix S. van
1
Grant-Hay, Peter
1
Guo, Xiaoling
1
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Journal of business research : JBR
Journal of advertising research
36
International journal of advertising : the review of marketing communications
35
Journal of marketing communications
32
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising
26
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
12
The journal of product & brand management
12
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Psychology & marketing
10
The journal of brand management : an international journal
10
European journal of marketing : EJM
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing
6
International journal of consumer studies
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of current issues and research in advertising : JCIRA
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
The journal of consumer marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
The IUP journal of brand management : IJBRM
4
Vision : the journal of business perspective
4
European journal of marketing
3
European journal of operational research : EJOR
3
Global business review
3
Health marketing quarterly
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
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ECONIS (ZBW)
38
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1
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
5
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
6
Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
7
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
8
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
9
The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
Saved in:
10
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
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