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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
~subject:"Sportmanagement"
~subject:"Sportorganisation"
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Advertising effects
Sportmanagement
Sportorganisation
Consumer behaviour
36
Konsumentenverhalten
36
Sport
33
Sports
33
Sportmarketing
32
Sports marketing
32
Computerspiel
28
Video game
28
Sport event
23
Sportveranstaltung
23
Sponsoring
21
Sponsorship
21
Professional sports
19
Profisport
19
Brand image
12
Markenimage
12
Football
11
Fußball
11
Innovation
11
Social Web
11
Social web
11
Brand management
10
Markenführung
10
Beziehungsmarketing
9
Relationship marketing
9
Sport organization
9
Werbewirkung
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Customer satisfaction
6
Emotion
6
Innovation management
6
Innovationsmanagement
6
Kundenzufriedenheit
6
Big event
5
Event marketing
5
Gambling
5
Game theory
5
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18
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English
18
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Dwivedi, Yogesh Kumar
2
Ghosh, Tathagata
2
Sreejesh, S.
2
Amato, Christie
1
Año, Vicente
1
Backhaus, Christof
1
Bodkin, Charles D.
1
Brittain, Ian
1
Calabuig, Ferran
1
Chen, Huan
1
Cornwell, T. Bettina
1
Dreisbach, Jan
1
Fazal-e-Hasan, Syed
1
Fink, Elian
1
Grohs, Reinhard
1
Grotenhermen, Jan-Gerrit
1
Habitzreuter, Anna Mei
1
Hing, Nerilee
1
Hock, Stefan J.
1
Kang, Taeahn
1
Koenigstorfer, Joerg
1
Lamont, Matthew
1
Leckie, Civilai
1
Marlier, Mathieu
1
Matsuoka, Hirotaka
1
McDonald, Heath
1
Merchant, Altaf
1
Merten, Sebastian
1
Milne, George R.
1
Mortimer, Gary
1
Neale, Larry
1
Núñez-Pomar, Juan
1
Orth, Ulrich R.
1
Peluso, Alessandro M.
1
Peters, Cara
1
Pino, Giovanni
1
Prado-Gascó, Vicente
1
Raithel, Sascha
1
Rand, William
1
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1
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Journal of business research : JBR
Journal of sport management : the official journal of the North American Society of Sport Management
175
European Sport management quarterly : ESMQ
163
Sport management review
160
International journal of sport management and marketing : IJSMM
115
International journal of sports marketing & sponsorship
70
Journal of sports economics
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
62
International journal of sport finance
39
Journal of advertising : official publication of the American Academy of Advertising
25
Sport, Business and Management : an international journal ; SBM
24
SpringerLink / Bücher
23
Working papers / Institute for Strategy and Business Economics, University of Zurich
20
International journal of advertising : the quarterly review of marketing communications
16
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
15
Springer eBook Collection
15
Applied economics
12
Managing sport business : an introduction
12
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
11
Research papers / Birkbeck Sport Business Centre
11
Journal of advertising research
10
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
10
Sports management as an emerging economic activity : trends and best practices
10
Arbeitspapier / HHL, Leipzig Graduate School of Management
9
European journal of operational research : EJOR
8
Journal of marketing communications
8
Journal of promotion management : JPM
8
Psychology & marketing
8
Blickpunkt Sportmanagement
7
Department of Economics working paper
7
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
7
Economic research
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
7
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
7
Review of industrial organization : RIO
7
Routledge research in sport business and management
7
The journal of brand management : an international journal
7
Applied economics letters
6
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
6
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ECONIS (ZBW)
18
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1
The negative effect of CSR-CSI domain overlap in CSR-linked
sport
sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
2
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
3
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
4
Apart we ride together : the motivations behind users of mixed-reality sports
Westmattelmann, Daniel
;
Grotenhermen, Jan-Gerrit
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 316-328
Persistent link: https://www.econbiz.de/10012643767
Saved in:
5
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
6
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
7
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
8
The impact of environmental CSR-linked
sport
sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
9
Controversial sports sponsorships : effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions
Peluso, Alessandro M.
;
Rizzo, Cristian
;
Pino, Giovanni
- In:
Journal of business research : JBR
98
(
2019
),
pp. 339-351
Persistent link: https://www.econbiz.de/10012007248
Saved in:
10
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
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