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~isPartOf:"Journal of business research : JBR"
~subject:"Bibliometrics"
~subject:"Bibliometrie"
~subject:"Kundenzufriedenheit"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Bibliometrics
Bibliometrie
Kundenzufriedenheit
Retail trade
Kundenbindungsprogramm
24
Loyalty program
24
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
14
Konsumentenverhalten
14
Loyalty programs
10
Customer satisfaction
6
Einzelhandel
3
Online retailing
3
Online-Handel
3
Sales promotion
3
Verkaufsförderung
3
Customer-company identification
2
Dienstleistungsqualität
2
Loyalty
2
Marketing management
2
Marketingmanagement
2
Point redemption
2
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2
Service quality
2
Accumulation programs
1
Advertising
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Advertising effects
1
Austauschtheorie
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Belongingness
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Beschwerdemanagement
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Betriebliche Standortwahl
1
Blockchain
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Blockchain Marketing
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Brand management
1
Brand value
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Casino marketing
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China
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Company loyalty
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An, Jake
1
Balabanis, George
1
Balakrishnan, Janarthanan
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Bhattacharya, Abhi
1
Borges, Adilson
1
Chebat, Jean-Charles
1
Chen, Yanyan
1
Chiew, Tung Moi
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Dwivedi, Yogesh Kumar
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Faramarzi, Ashkan
1
Foroudi, Pantea
1
Goudarzi, Kiane
1
Huang, Min-Hsin
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Mandler, Timo
1
Meyer-Waarden, Lars
1
Paramita, Widya
1
Prentice, Catherine
1
Septianto, Felix
1
Stathopoulou, Anastasia
1
Steinhoff, Lena
1
Tanudharma, Istiharini
1
Wong, IpKin Anthony
1
Zondag, Marcellis M.
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Journal of business research : JBR
Journal of retailing and consumer services
14
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Marketing letters : a journal of research in marketing
3
The international review of retail, distribution and consumer research
3
Tourism management : research, policies, practice
3
European journal of marketing : EJM
2
European retail research
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handelsforschung
2
International journal of business innovation and research
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of business economics : JBE
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of organizational computing and electronic commerce
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kundenmanagement & Electronic Commerce
2
MSI reports : working paper series
2
Predicting trends and building strategies for consumer engagement in retail environments
2
The journal of services marketing
2
The service industries journal
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in information systems and management science
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
BTE-Fachdokumentation
1
Beiträge zur Unternehmensführung
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business intelligence and analytics in small and medium enterprises
1
Business strategy and the environment
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CARESS working paper
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ECONIS (ZBW)
9
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1
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
2
Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena
;
Zondag, Marcellis M.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
Saved in:
3
Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
Saved in:
4
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
5
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
Saved in:
6
The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
Saved in:
7
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
8
The influence of relationship marketing investments on customer gratitude in retailing
Huang, Min-Hsin
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1318-1323
Persistent link: https://www.econbiz.de/10010530660
Saved in:
9
Should retailers pay to bring customers back? : the impact of quick response and coupons on purchase outcomes
Goudarzi, Kiane
;
Borges, Adilson
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
66
(
2013
)
5
,
pp. 665-669
Persistent link: https://www.econbiz.de/10009734833
Saved in:
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