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~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Managers"
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Brand image
Managers
Cognition
166
Kognition
166
Consumer behaviour
67
Konsumentenverhalten
67
Emotion
32
Markenimage
15
Decision
14
Entscheidung
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Advertising effects
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Werbewirkung
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Interkulturelles Management
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Relationship marketing
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Aguirre-Rodriguez, Alexandra
1
Arslanagic-Kalajdzic, Maja
1
Badrinarayanan, Vishag
1
Barnier, Virginie de
1
Bošnjak, Michael
1
Brouard, Joëlle
1
Cai, Yuanyuan
1
Caputo, Andrea
1
Cavicchi, Alessio
1
Chen, Hanyue
1
Chien, P. Monica
1
Cornwell, T. Bettina
1
Costa, Patrício
1
Diamantopoulos, Adamantios
1
Gillespie, Brian
1
Grohs, Reinhard
1
Guo, Xunhua
1
Huang, Xinyi
1
Jantunen, Ari
1
Kareklas, Ioannis
1
Koll, Oliver
1
Kopalle, Praveen K.
1
Kreuzer, Maria
1
Kum, Doreen
1
Kumbure, Mahinda Mailagaha
1
Kuusela, Hannu
1
Ladkin, Donna
1
Lau, Raymond Yiu Keung
1
Lee, Yih Hwai
1
Lehmann, Donald R.
1
Lencastre, Paulo de
1
Liu, Hongyan
1
Luukka, Pasi
1
Ma, Da
1
Machado, Joana César
1
Merchant, Altaf
1
Ming, Yaxin
1
Moradi, Masoud
1
Moschik, Nicole
1
Muehling, Darrel D.
1
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Journal of business research : JBR
Strategic management journal
13
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
11
Journal of business ethics : JOBE
10
European management journal
8
Long range planning : LRP ; international journal of strategic management
7
SpringerLink / Bücher
7
International journal of hospitality management
6
Journal of management : JOM
6
Journal of retailing and consumer services
6
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
6
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
6
Strategic Organization
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of management
5
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
5
The journal of product & brand management
5
Tourism management : research, policies, practice
5
Academy of Management journal : AMJ
4
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of management studies : JMS
4
Journal of the Academy of Marketing Science
4
Journal of travel and tourism marketing
4
Leadership & organization development journal
4
Management decision
4
Psychology & marketing
4
Tourism management perspectives : TMP
4
Administrative Sciences : open access journal
3
Cogent business & management
3
Corporate governance : the international journal for effective board performance
3
Human systems management : HSM
3
International business review : the official journal of the European International Business Academy
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of human resource management
3
Journal of knowledge management
3
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
3
Journal of marketing research : JMR
3
Management research review
3
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ECONIS (ZBW)
21
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1
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21
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date (oldest first)
1
Social Executives' emotions and firm value : an empirical study enhanced by cognitive analytics
Wang, Qiping
;
Lau, Raymond Yiu Keung
;
Xie, Haoran
;
Liu, …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014549661
Saved in:
2
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
3
The role of intuition in CEO acquisition decisions
Kopalle, Praveen K.
;
Kuusela, Hannu
;
Lehmann, Donald R.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383074
Saved in:
4
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
5
The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu
;
Zhang, Mingli
;
Ming, Yaxin
;
Niu, Tao
;
Wang, Yu
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
Saved in:
6
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
7
The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
Journal of business research : JBR
124
(
2021
),
pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
Saved in:
8
Effects of background complexity on consumer visual processing : an eye-tracking study
Qiuzhen, Wang
;
Ma, Da
;
Chen, Hanyue
;
Ye, Xuhong
;
Xu, Qing
- In:
Journal of business research : JBR
111
(
2020
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012237811
Saved in:
9
Relation between managerial cognition and industrial performance : an assessment with strategic cognitive maps using fuzzy-set qualitative comparative analysis
Kumbure, Mahinda Mailagaha
;
Tarkiainen, Anssi
;
Luukka, Pasi
- In:
Journal of business research : JBR
114
(
2020
),
pp. 160-172
Persistent link: https://www.econbiz.de/10012257476
Saved in:
10
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
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