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~isPartOf:"Journal of business research : JBR"
~subject:"Capital income"
~subject:"Celebrity endorsement"
~subject:"Direct marketing"
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Capital income
Celebrity endorsement
Direct marketing
Internet marketing
320
Online-Marketing
320
Consumer behaviour
313
Konsumentenverhalten
313
Social Web
189
Social web
189
Werbung
167
Advertising
161
Advertising effects
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International marketing
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Internationales Marketing
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Online-Handel
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1
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Journal of business research : JBR
Health marketing quarterly
38
SpringerLink / Bücher
37
Psychology & marketing
33
Journal of advertising research
22
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
International journal of advertising : the quarterly review of marketing communications
17
Journal of marketing communications
17
Journal of promotion management : JPM
17
Marketing letters : a journal of research in marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of retailing and consumer services
16
International journal of advertising : the review of marketing communications
15
Journal of marketing management : MM
15
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of promotion management : innovations in planning and applied research
13
Journal of global marketing
12
Journal of marketing research : JMR
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
ERIM report series research in management
11
International journal of sports marketing & sponsorship
11
NBER working paper series
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing intelligence & planning
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
The journal of product & brand management
10
Young consumers : insight and ideas for responsible marketers
10
European journal of operational research : EJOR
9
Journal of advertising : official publication of the American Academy of Advertising
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Research
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
8
Europäische Hochschulschriften / 5
8
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ECONIS (ZBW)
41
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1
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
2
Presentation of celebrities' private life through visual social media
Klostermann, Jan
;
Meißner, Martin
;
Max, Alexander
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
Saved in:
3
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
4
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
5
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
6
Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior
Kettle, Keri L.
;
Mantonakis, Antonia
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535959
Saved in:
7
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
8
Effective entrepreneurial marketing on Facebook : a longitudinal study
Fink, Matthias
;
Koller, Monika
;
Gartner, Johannes
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 149-157
Persistent link: https://www.econbiz.de/10012230455
Saved in:
9
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
10
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
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