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~isPartOf:"Journal of business research : JBR"
~subject:"EU countries"
~subject:"Employment"
~subject:"Sales promotion"
~subject:"World"
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Search: subject:"Promotion"
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EU countries
Employment
Sales promotion
World
Verkaufsförderung
59
Consumer behaviour
40
Konsumentenverhalten
40
Gesundheitsvorsorge
20
Preventive care
20
Preismanagement
14
Pricing strategy
14
Low-cost strategy
13
Niedrigpreisstrategie
13
Einzelhandel
12
Retail trade
12
Advertising effects
10
Marketing management
10
Marketingmanagement
10
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Store design
6
Theorie
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Theory
6
Verkaufspersonal
6
Brand image
5
Eating habit
5
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5
Emotion
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1
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Journal of business research : JBR
Kom / Kommission der Europäischen Gemeinschaften
131
Discussion paper series / IZA
85
Journal of retailing and consumer services
63
Journal of retailing
46
Intereconomics : review of European economic policy
43
Journal of promotion management : JPM
41
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
40
IZA Discussion Paper
39
Journal of marketing research : JMR
35
Transfer : European review of labour and research ; quarterly review of the ETUI Research Department
35
Working paper / National Bureau of Economic Research, Inc.
35
SpringerLink / Bücher
33
World Bank E-Library Archive
33
NBER working paper series
32
Working paper
30
The journal of world investment & trade : law, economics, politics
29
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
29
Employment working paper
28
Discussion paper / Centre for Economic Policy Research
27
NBER Working Paper
27
Beschäftigung & Soziales / Beschäftigung & Europäischer Sozialfonds
26
Journal of marketing
24
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
24
Europe <Luxembourg> / Dokumente
23
CESifo working papers
22
Policy research working paper : WPS
22
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
22
Marketing letters : a journal of research in marketing
21
CESifo forum : a bi-monthly journal on European economic issues
20
European journal of industrial relations
20
European journal of operational research : EJOR
20
International labour review
20
Journal of common market studies : JCMS
20
EF / European Foundation for the Improvement of Living and Working Conditions
19
Edward Elgar E-Book Archive
19
GLO discussion paper
19
Journal of promotion management : innovations in planning and applied research
19
Discussion paper
17
IZA world of labor : evidence-based policy making
17
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ECONIS (ZBW)
61
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1
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
How does
promotion
mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
3
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
4
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
5
Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
6
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
7
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
8
Innovative sports-embedded gambling
promotion
: a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
9
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
10
From personal to online selling : how relational selling shapes salespeople's
promotion
of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
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