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~isPartOf:"Journal of business research : JBR"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Product management"
~subject:"Wahrnehmung"
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Konsumentenverhalten
Markenimage
Product management
Wahrnehmung
Product design
35
Produktgestaltung
35
Consumer behaviour
17
New product development
13
Produktentwicklung
13
Innovation
11
Innovation management
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Innovationsmanagement
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Brakus, J. Joško
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Kolar, Tomaž
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Journal of business research : JBR
Product experience
24
International journal of product development : IJPD
20
Psychology & marketing
20
Journal of retailing and consumer services
17
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
International journal of production research
10
Journal of marketing
10
The journal of product & brand management
10
The journal of product innovation management : an international publication of the Product Development & Management Association
10
International journal of production economics
9
The journal of brand management : an international journal
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of international consumer marketing
7
Journal of marketing research
7
European journal of marketing : EJM
6
Journal of marketing communications
6
Journal of marketing research : JMR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Beiträge zum Produkt-Marketing
5
International journal of retail & distribution management
5
Journal of fashion marketing and management
5
Journal of retailing
5
Sensory marketing : research on the sensuality of products
5
Cogent business & management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
IEEE transactions on engineering management : EM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of hospitality management
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour
3
Journal of consumer behaviour : an international research review
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of the Academy of Marketing Science
3
Longer lasting products : alternatives to the throwaway society
3
Management information systems : mis quarterly
3
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ECONIS (ZBW)
18
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1
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
2
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
3
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
4
The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
5
The influence of motivational factors on ongoing product design decisions
Bleda, Mercedes
;
Querbes, Adrien
;
Healey, Mark
- In:
Journal of business research : JBR
129
(
2021
),
pp. 562-569
Persistent link: https://www.econbiz.de/10012509704
Saved in:
6
Fashion cewebrity involvement in new product development : scale development and an empirical study
Zhang, Hao
;
Liang, Xiaoning
;
Moon, Hakil
- In:
Journal of business research : JBR
120
(
2020
),
pp. 321-329
Persistent link: https://www.econbiz.de/10012417134
Saved in:
7
The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes : a mental imagery perspective
Lee, Jung Eun
;
Shin, Eonyou
- In:
Journal of business research : JBR
120
(
2020
),
pp. 407-417
Persistent link: https://www.econbiz.de/10012417147
Saved in:
8
Perceived design affordance of new products : scale development and validation
El Amri, Dhouha
;
Akrout, Houcine
- In:
Journal of business research : JBR
121
(
2020
),
pp. 127-141
Persistent link: https://www.econbiz.de/10012417332
Saved in:
9
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
10
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
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