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~isPartOf:"Journal of business research : JBR"
~subject:"Lehrbuch"
~subject:"Markenführung"
~subject:"USA"
~subject:"United States"
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Markenführung
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Market research
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Albaum, Gerald S.
1
Ambaye, Michele
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Bartikowski, Boris
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1
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Celedon, Paulina
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Journal of business research : JBR
International journal of market research : JMRS ; the journal of the Market Research Society
16
Journal of marketing research : JMR
10
Qualitative market research : an international journal
9
Journal of the Academy of Marketing Science
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Report / Marketing Science Institute
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Agrarexportfoerderung.de
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Harvard business review : HBR
3
International journal of market research
3
International journal of wine business research : IJWBR
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of financial services marketing : JFSM
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Journal of historical research in marketing
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Qualitative marketing research : approaches, techniques and analysis
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The nature and scope of marketing research
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UTB
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Bericht der GfK-Tagung : vom ...
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Business horizons
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Conference Board Reports
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Electronic markets : the international journal on networked business
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Handbook of research on ethnic and intra-cultural marketing
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Harvard-Business-Manager : das Wissen der Besten
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International journal of business environment : IJBE
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Journal of business anthropology
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Journal of business ethics : JOBE
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ECONIS (ZBW)
11
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
3
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
4
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
5
A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.
;
Roster, Catherine A.
;
Golden, Linda L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
Saved in:
6
A marketing research tool for destination marketing organizations' logo design
Séraphin, Hugues
;
Ambaye, Michele
;
Gowreesunkar, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
Saved in:
7
Attraction and superiority effects in the Chilean marketplace : do they exist with real brands?
Celedon, Paulina
;
Milberg, Sandra
;
Sinn, Francisca
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1780-1786
Persistent link: https://www.econbiz.de/10009772375
Saved in:
8
Contribution of southern authors in major marketing publications
Fields, D. M.
- In:
Journal of business research : JBR
22
(
1991
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
Saved in:
9
Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping
Lumpkin, James R.
- In:
Journal of business research : JBR
14
(
1986
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10001021698
Saved in:
10
An appraisal of the use of student subjects in marketing research
Burnett, John J.
;
Dunne, Patrick M.
- In:
Journal of business research : JBR
14
(
1986
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003507049
Saved in:
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