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~isPartOf:"Journal of business research : JBR"
~subject:"Multinationales Unternehmen"
~subject:"USA"
~subject:"World"
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Search: subject_exact:"Multinationales Marketing"
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Multinationales Unternehmen
USA
World
International marketing
102
Internationales Marketing
102
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
24
Markenführung
24
Marketing management
23
Marketingmanagement
23
Globalisierung
20
Globalization
20
Cultural identity
15
Firm performance
15
Kulturelle Identität
15
Unternehmenserfolg
15
Welt
15
United States
14
Brand image
12
Export
12
Markenimage
12
National culture
11
Nationalkultur
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10
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10
China
9
KMU
9
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International market entry
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Internationaler Markteintritt
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7
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Exportwirtschaft
7
Markenartikel
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Resource-based view
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Ressourcenorientierter Ansatz
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English
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Laroche, Michel
6
Cleveland, Mark
2
Teng, Lefa
2
Alden, Dana
1
Arenas-Gaitán, Jorge
1
Bartikowski, Boris
1
Cavusgil, S. Tamer
1
Cheetham, Fiona
1
Chen, Qimei
1
Choi, Yung Kyun
1
Cui, Charles Chi
1
Culpan, Refik
1
Elg, Ulf
1
Fornerino, Marianela
1
Gentina, Elodie
1
Ghauri, Pervez N.
1
Giarratana, Marco
1
Huff, Lenard C.
1
Ibarra-Cantu, Cecilia
1
Javalgi, Rajshekhar G.
1
Jolibert, Alain
1
Kelley, James B.
1
Kunz, Werner
1
Licsandru, Tana Cristina
1
Liu, Sindy
1
Liu, Zhiyang
1
Ma, Zhenzhong
1
Maki, Dennis R.
1
McCutcheon, Georgia
1
Melewar, T. C.
1
Melnyk, Valentyna
1
Meredith, Lindsay N.
1
Mikhailitchenko, Andrey
1
Mikhailitchenko, Galina
1
Moore, Christopher
1
Muratore, Isabelle
1
Naidu, G. M.
1
Naor, Jacob
1
Navarro García, Antonio
1
Obal, Michael
1
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Global Marketing Conference <2012, Seoul>
1
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Journal of business research : JBR
International marketing review
44
Journal of global marketing
44
Journal of international marketing
40
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
SpringerLink / Bücher
15
Europäische Hochschulschriften / 5
13
International business review : the official journal of the European International Business Academy
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of international consumer marketing
11
Handbook of research in international marketing
9
International marketing ; Vol. 2
8
Journal of the Academy of Marketing Science
8
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Management international review : mir ; journal of international business
7
Advances in international marketing
6
Asia Pacific journal of marketing and logistics
6
Journal of world business : JWB
6
The SAGE handbook of international marketing
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Harvard business review : HBR
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of emerging markets
5
International journal of export marketing
5
Journal of euromarketing
5
Journal of international entrepreneurship
5
Journal of teaching in international business
5
Springer eBook Collection
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Best practices in international marketing
4
Effects of globalization on the firm
4
Gabler Edition Wissenschaft
4
International business and economics research journal
4
International journal of business and globalisation : IJBG
4
Journal of business ethics : JOBE
4
Journal of international food & agribusiness marketing : JIFAM
4
Journal of international management
4
New world marketing
4
The journal of business & industrial marketing
4
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ECONIS (ZBW)
31
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
3
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
4
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
5
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
6
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
7
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
8
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
9
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
10
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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