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~isPartOf:"Journal of business research : JBR"
~subject:"Social web"
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Search: subject:"Fashion"
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Social web
Fashion
67
Mode
67
Consumer behaviour
46
Konsumentenverhalten
46
Luxury goods
22
Luxusgüter
22
Textile distribution
20
Textilhandel
20
Bekleidungsindustrie
16
Clothing industry
16
Brand management
15
Markenführung
15
Brand image
13
Markenimage
13
Sustainability
12
Marketing management
11
Marketingmanagement
11
Nachhaltigkeit
11
Social Web
10
Beziehungsmarketing
9
Einzelhandel
9
Relationship marketing
9
Retail trade
9
Internet marketing
7
Online-Marketing
7
Bekleidung
6
Clothing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Online retailing
6
Online-Handel
6
Customer value
5
Fashion industry
5
Kundenwert
5
Cultural identity
4
Customer equity
4
Customer satisfaction
4
Kulturelle Identität
4
Kundenzufriedenheit
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Ko, Eunju
3
Kim, Kyung Hoon
2
Audrezet, Alice
1
Casaló, Luis V.
1
Chae, Heeju
1
Fagerstrøm, Asle
1
Flavián Blanco, Carlos
1
Foxall, Gordon R.
1
Ibáñez-Sánchez, Sergio
1
Im, Hyunjoo
1
Kerviler, Gwarlann de
1
Kim, Eun Young
1
Kim, Hye-yŏng
1
Kong, Hyun Min
1
Larsen, Nils Magne
1
Lee, Jung Eun
1
Moon, Hakil
1
Moulard, Julie Guidry
1
Park, Minjung
1
Shin, Eonyou
1
Valdimar Sigurdsson
1
Vishnu Menon, R. G.
1
Voyer, Benjamin G.
1
Wang, Shuman
1
Witmaier, Alexander
1
Yuan, Chun Lin
1
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Journal of business research : JBR
Journal of fashion marketing and management
21
Journal of retailing and consumer services
15
Journal of global fashion marketing : JGfM
9
Young consumers : insight and ideas for responsible marketers
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
The journal of brand management : an international journal
4
Cogent business & management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
3
The journal of product & brand management
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Electronic commerce research
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer behaviour
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Promoting organizational performance through 5G and agile marketing
2
Sustainable Luxury : An International Perspective
2
Technological forecasting & social change : an international journal
2
Annals in social responsibility : ASR
1
Boston University Questrom School of Business Research Paper
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Consumer information systems and relationship management : design, implementation, and use
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
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ECONIS (ZBW)
10
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1
What makes consumers purchase apparel products through social shopping services that social media
fashion
influencers have worn?
Shin, Eonyou
;
Lee, Jung Eun
- In:
Journal of business research : JBR
132
(
2021
),
pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
Saved in:
2
In search of the next nexus : a maturing field for
fashion
research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
3
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
4
Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
Saved in:
5
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury
fashion
brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
6
Fashion
marketing trends in social media and sustainability in
fashion
management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
7
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury
fashion
brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
8
Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice
;
Kerviler, Gwarlann de
;
Moulard, Julie …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
Saved in:
9
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
10
Consumer attention to price in social commerce : eye tracking patterns in retail clothing
Vishnu Menon, R. G.
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
Saved in:
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