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Search: person:"Martínez, Eva"
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Martínez, Eva
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Buil, Isabel
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Journal of business research : JBR
Cuadernos de economía y dirección de la empresa : CEDE
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European journal of marketing : EJM
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107th Seminar, January 30-February 1, 2008, Sevilla, Spain
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La economía de las actividades creativas : una perspectiva desde España y México
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1
Understanding applicants' reactions to gamified recruitment
Buil, Isabel
;
Catalán, Sara
;
Pardos Martínez, Eva
- In:
Journal of business research : JBR
110
(
2020
),
pp. 41-50
Persistent link: https://www.econbiz.de/10012237821
Saved in:
2
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
3
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
de Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10010054625
Saved in:
4
Brand extension feedback : the role of advertising
Martínez, Eva
;
Montaner, Teresa
;
Pina, José M.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10003840042
Saved in:
5
Brand extension feedback: The role of advertising
Martínez, Eva
;
Montaner, Teresa
;
Pina, José M.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 305-313
Persistent link: https://www.econbiz.de/10008172973
Saved in:
6
Brand extension feedback: The role of advertising
Martínez, Eva
;
Montaner, Teresa
;
Pina, José M.
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10008895052
Saved in:
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