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Consumer behaviour
473
Konsumentenverhalten
473
Social Web
452
Social web
452
Internet marketing
320
Online-Marketing
320
Online retailing
212
Online-Handel
212
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152
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152
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146
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146
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130
Markenführung
130
Viral marketing
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Virales Marketing
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84
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Filieri, Raffaele
11
Dwivedi, Yogesh Kumar
10
Choi, Jeonghye
9
Richard, Marie-Odile
9
Ko, Eunju
8
Rana, Nripendra P.
8
Flavián Blanco, Carlos
7
Krishen, Anjala S.
7
Casaló, Luis V.
6
Dennis, Charles
6
Kim, Juran
6
Kukar-Kinney, Monika
6
Laroche, Michel
6
Veloutsou, Cleopatra
6
Bartikowski, Boris
5
Bigné Alcañiz, J. Enrique
5
Foroudi, Pantea
5
Huarng, Kun-Huang
5
Jayawardhena, Chanaka
5
Yu, Tiffany Hui-Kuang
5
Agarwal, Shaurya
4
Aiello, Gaetano
4
Azer, Jaylan
4
Berezan, Orie
4
Chatterjee, Sheshadri
4
Dhir, Amandeep
4
Donthu, Naveen
4
Gupta, Shivam
4
Guzman, Francisco
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Ketron, Seth
4
Kim, Jikyung
4
Kim, Kyung Hoon
4
Liu, Martin J.
4
Mariani, Marcello M.
4
Papatla, Purushottam
4
Paul, Justin
4
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COTIM <1, 1995, Newport, RI>
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Journal of business research : JBR
Journal of retailing and consumer services
716
SpringerLink / Bücher
581
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
NBER working paper series
380
Information systems research : ISR
332
Online Information Review
329
Management science : journal of the Institute for Operations Research and the Management Sciences
325
Electronic commerce research
318
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
265
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
239
Information systems and e-business management : ISeB
230
Industrial marketing management : the international journal for industrial and high-tech firms
229
International journal of hospitality management
224
Tourism management : research, policies, practice
224
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
CESifo working papers
203
Electronic commerce research and applications
200
Psychology & marketing
197
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
Finance research letters
181
European journal of operational research : EJOR
180
Journal of advertising research
180
International journal of production research
179
Information economics and policy : IEP
173
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Premier reference source
171
Business horizons
169
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ECONIS (ZBW)
951
USB Cologne (EcoSocSci)
1
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952
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11
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
12
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
13
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
14
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
15
The implications of multi-sided platforms in managing digital business ecosystems
Suuronen, Sami
;
Ukko, Juhani
;
Saunila, Minna
;
Rantala, Tero
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549650
Saved in:
16
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
17
Business model change and internationalization in the sharing economy
Thornton, Heidi Coral
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535027
Saved in:
18
Enhancing trust in online grocery shopping through generative AI chatbots
Chakraborty, Debarun
;
Kar, Arpan Kumar
;
Patre, Smruti
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014556450
Saved in:
19
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
20
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
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