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Consumer behaviour
473
Konsumentenverhalten
473
Social Web
452
Social web
452
Internet marketing
320
Online-Marketing
320
Online retailing
212
Online-Handel
212
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152
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152
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146
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146
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130
Markenführung
130
Viral marketing
130
Virales Marketing
130
Social media
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Brand image
84
Markenimage
84
Customer integration
63
Kundenintegration
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Filieri, Raffaele
11
Dwivedi, Yogesh Kumar
10
Choi, Jeonghye
9
Richard, Marie-Odile
9
Ko, Eunju
8
Rana, Nripendra P.
8
Flavián Blanco, Carlos
7
Krishen, Anjala S.
7
Casaló, Luis V.
6
Dennis, Charles
6
Kim, Juran
6
Kukar-Kinney, Monika
6
Laroche, Michel
6
Veloutsou, Cleopatra
6
Bartikowski, Boris
5
Bigné Alcañiz, J. Enrique
5
Foroudi, Pantea
5
Huarng, Kun-Huang
5
Jayawardhena, Chanaka
5
Yu, Tiffany Hui-Kuang
5
Agarwal, Shaurya
4
Aiello, Gaetano
4
Azer, Jaylan
4
Berezan, Orie
4
Chatterjee, Sheshadri
4
Dhir, Amandeep
4
Donthu, Naveen
4
Gupta, Shivam
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Guzman, Francisco
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Ketron, Seth
4
Kim, Jikyung
4
Kim, Kyung Hoon
4
Liu, Martin J.
4
Mariani, Marcello M.
4
Papatla, Purushottam
4
Paul, Justin
4
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COTIM <1, 1995, Newport, RI>
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Journal of business research : JBR
Journal of retailing and consumer services
716
SpringerLink / Bücher
581
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
NBER working paper series
380
Information systems research : ISR
332
Online Information Review
329
Management science : journal of the Institute for Operations Research and the Management Sciences
325
Electronic commerce research
318
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
265
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
239
Information systems and e-business management : ISeB
230
Industrial marketing management : the international journal for industrial and high-tech firms
229
International journal of hospitality management
224
Tourism management : research, policies, practice
224
International journal of electronic marketing and retailing : IJEMR
211
International journal of e-business research : an official publication of the Information Resources Management Association
204
CESifo working papers
203
Electronic commerce research and applications
200
Psychology & marketing
197
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
Finance research letters
181
European journal of operational research : EJOR
180
Journal of advertising research
180
International journal of production research
179
Information economics and policy : IEP
173
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Premier reference source
171
Business horizons
169
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ECONIS (ZBW)
951
USB Cologne (EcoSocSci)
1
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952
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61
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
62
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
63
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
64
Let criticism take precedence : effect of side order on consumer attitudes toward a two-sided online review
Wang, Yihan
;
Zhong, Ke
;
Liu, Qihua
- In:
Journal of business research : JBR
140
(
2022
),
pp. 403-419
Persistent link: https://www.econbiz.de/10013040672
Saved in:
65
How much is a picture worth? : online review picture background and its impact on purchase intention
Zhang, Mingyue
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Journal of business research : JBR
139
(
2022
),
pp. 134-144
Persistent link: https://www.econbiz.de/10013194160
Saved in:
66
Reference price effect of partially similar online products in the consideration stage
Qin, Chang-Xiong
;
Liu, Zhao
- In:
Journal of business research : JBR
152
(
2022
),
pp. 70-81
Persistent link: https://www.econbiz.de/10013493962
Saved in:
67
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
68
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
69
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
70
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
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