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~isPartOf:"Journal of business research : JBR"
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Search: subject:"Marktforschung"
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Marktforschung
119
Market research
89
Consumer behaviour
33
Konsumentenverhalten
33
Vereinigte Staaten
13
Bibliometrics
9
Bibliometrie
9
Marketing
8
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8
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6
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5
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5
International marketing
5
Internationales Marketing
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Marketingmanagement
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Sampling
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Scientific method
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Stichprobenerhebung
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4
Theorie
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Theory
4
Verbraucher
4
Advertising effects
3
Beziehungsmarketing
3
Brand image
3
Cultural identity
3
Data Mining
3
Data mining
3
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3
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119
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English
94
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27
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Viswanathan, Madhu
4
Craig, C. S.
2
Darden, William R.
2
Dolnicar, Sara
2
Douglas, Susan P.
2
Ginter, James L.
2
Grün, Bettina
2
Kipnis, Eva
2
Ko, Eunju
2
Laroche, Michel
2
Martin, Warren S.
2
Ortinau, David J.
2
Perreault jr., William D.
2
Richard, Marie-Odile
2
Rosa, Jose Antonio
2
Abe, Shuzo
1
Albaum, Gerald S.
1
Amato, Christie
1
Ambaye, Michele
1
Anderson, Ronald D.
1
Andreasen, Alan R.
1
Babakus, Emin
1
Babin, Barry J.
1
Barnier, Virginie de
1
Barroso Campos, Carmen
1
Bartikowski, Boris
1
Bearden, William O.
1
Beatty, Sharon E.
1
Bebek, Gaye
1
Beninger, Stefanie
1
Bernhardt, Kenneth L.
1
Best, Susy F.
1
Bettany, Shona
1
Bharadwaj, Neeraj
1
Blois, Keith J.
1
Bodkin, Charles D.
1
Boerstler, Courtney N.
1
Bonnardel, Valérie
1
Borah, Sourav Bikash
1
Boyle, Maree V.
1
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Journal of business research : JBR
Journal of marketing research : JMR
386
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
88
SpringerLink / Bücher
81
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
63
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
63
Europäische Hochschulschriften / 5
61
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
44
Journal of marketing management : MM
42
International journal of market research
41
Harvard business review : HBR
39
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
The journal of business : B
31
Business horizons
30
Die Betriebswirtschaft : DBW
30
Handbuch der Marktforschung
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of forecasting
28
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ECONIS (ZBW)
121
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1
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121
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
3
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
4
Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Singh, Amit
;
Jenamani, Mamata
;
Thakkar, Jitesh J.
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 52-64
Persistent link: https://www.econbiz.de/10013197777
Saved in:
5
Within, in-between, out-of-bounds? : locating researcher positionalities in multicultural marketplaces
Kipnis, Eva
;
Bebek, Gaye
;
Bröckerhoff, Aurélie
- In:
Journal of business research : JBR
123
(
2021
),
pp. 401-414
Persistent link: https://www.econbiz.de/10012435338
Saved in:
6
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
7
Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
Saved in:
8
The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
Saved in:
9
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
10
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
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