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Market research
89
Marktforschung
89
Consumer behaviour
32
Konsumentenverhalten
32
Bibliometrics
8
Bibliometrie
8
Marketing
8
USA
6
United States
6
Brand management
5
Markenführung
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Marketing management
5
Marketingmanagement
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Sampling
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Scientific method
5
Stichprobenerhebung
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Subsistence economy
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Subsistenzwirtschaft
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Wissenschaftliche Methode
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Befragung
4
International marketing
4
Internationales Marketing
4
Interview
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Measurement
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Messung
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Qualitative Methode
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Qualitative method
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Advertising effects
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Beziehungsmarketing
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Brand image
3
Cultural identity
3
Data Mining
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Data mining
3
Globalisierung
3
Globalization
3
Kulturelle Identität
3
Markenimage
3
Marketing research
3
National culture
3
Nationalkultur
3
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English
89
Author
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Viswanathan, Madhu
4
Craig, C. S.
2
Dolnicar, Sara
2
Douglas, Susan P.
2
Grün, Bettina
2
Kipnis, Eva
2
Ko, Eunju
2
Laroche, Michel
2
Ortinau, David J.
2
Richard, Marie-Odile
2
Rosa, Jose Antonio
2
Abe, Shuzo
1
Albaum, Gerald S.
1
Amato, Christie
1
Ambaye, Michele
1
Babakus, Emin
1
Babin, Barry J.
1
Barnier, Virginie de
1
Barroso Campos, Carmen
1
Bartikowski, Boris
1
Bearden, William O.
1
Beatty, Sharon E.
1
Bebek, Gaye
1
Beninger, Stefanie
1
Best, Susy F.
1
Bettany, Shona
1
Bharadwaj, Neeraj
1
Blois, Keith J.
1
Bodkin, Charles D.
1
Boerstler, Courtney N.
1
Bonnardel, Valérie
1
Borah, Sourav Bikash
1
Boyle, Maree V.
1
Braunsberger, Karin
1
Brettel, Malte
1
Brusco, Michael J.
1
Bröckerhoff, Aurélie
1
Burnett, John J.
1
Cannon, Hugh M.
1
Casillas, Jorge
1
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Journal of business research : JBR
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
SpringerLink / Bücher
86
Qualitative market research : an international journal
73
Europäische Hochschulschriften / 5
60
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Agrarexportfoerderung.de
53
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
International Journal of Housing Markets and Analysis
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Springer eBook Collection
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
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ECONIS (ZBW)
89
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
3
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
4
Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Singh, Amit
;
Jenamani, Mamata
;
Thakkar, Jitesh J.
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 52-64
Persistent link: https://www.econbiz.de/10013197777
Saved in:
5
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
6
Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
Saved in:
7
The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David
;
Hyman, Michael R.
;
Kostyk, Alena
; …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
Saved in:
8
Within, in-between, out-of-bounds? : locating researcher positionalities in multicultural marketplaces
Kipnis, Eva
;
Bebek, Gaye
;
Bröckerhoff, Aurélie
- In:
Journal of business research : JBR
123
(
2021
),
pp. 401-414
Persistent link: https://www.econbiz.de/10012435338
Saved in:
9
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
10
Tutorial: AI research without coding : the art of fighting without fighting : data science for qualitative researchers
Ciechanowski, Leon
;
Jemielniak, Dariusz
;
Gloor, Peter A.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 322-330
Persistent link: https://www.econbiz.de/10012286373
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