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Search: subject:"need for Cognition"
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Consumer behaviour
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Need for cognition
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Brand image
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Herkunftsbezeichnung
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Internet marketing
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Markenartikel
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Motivation
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Need for affect
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Need-for-cognition
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Negative awe
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Online attitudes
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Online consumer behavior
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Online retailing
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Online-Handel
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Online-Marketing
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Pay-what-you-want
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Journal of business research : JBR
Discussion Paper / Tilburg University, Center for Economic Research
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of electronic commerce research : JECR
2
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management research review
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Psychology & marketing
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Behavioral research in accounting
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Corporate reputation review : an international journal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European journal of marketing
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European journal of marketing : EJM
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Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Academic Research in Business and Social Sciences
1
International Journal of Asian Business and Information Management (IJABIM)
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of technology, policy and management : IJTPM
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Journal of Choice Modelling
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Journal of Happiness Studies
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Journal of Indian business research
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Journal of advertising research
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Journal of behavioral decision making
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Journal of consumer marketing
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Journal of global marketing
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Journal of international consumer marketing
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Journal of internet commerce
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Journal of marketing communications
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Journal of organizational change management
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Journal of promotion management : JPM
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ECONIS (ZBW)
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1
Experiencing awe, engaging in extreme sports : incidental awe as an effective promoter for extreme sports engagement
Huang, Qian
;
Chen, Juan
;
Li, Ruoxi
;
Liu, Jingtong
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014535232
Saved in:
2
Pay-what-you-want versus pick-your price : the interplay between participative pricing strategies and consumer's
need
for
cognition
Rathore, Himanshu
;
Jakhar, Suresh Kumar
;
Kumar, Satish
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 73-84
Persistent link: https://www.econbiz.de/10013168031
Saved in:
3
Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of
need
for
cognition
and need for affect
Diamantopoulos, Adamantios
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
Saved in:
4
The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
Saved in:
5
Modeling online consumer behavior : preeminence of emotions and moderating influences of
need
for
cognition
and optimal stimulation level
Richard, Marie-Odile
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 541-553
Persistent link: https://www.econbiz.de/10011435967
Saved in:
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