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Consumer behaviour
55
Konsumentenverhalten
55
Ladengestaltung
25
Store design
25
Visual perception
19
Visuelle Wahrnehmung
18
Einzelhandel
16
Retail trade
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Eye tracking
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Perception
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Wahrnehmung
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Experiment
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Advertising effects
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Brand image
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Markenimage
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Sales promotion
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Verkaufsförderung
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Werbewirkung
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Brand management
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Internet marketing
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Markenführung
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Online-Marketing
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Visual attention
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Visualisierung
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Visualization
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Advertising
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Emotion
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Social web
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Consumer behavior
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Bigné Alcañiz, J. Enrique
3
Melewar, T. C.
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Berg, Hanna
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Boyle, Maree V.
2
Chebat, Jean-Charles
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Choo, Ho Jung
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Elliot, Esi A.
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Gupta, Suraksha
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Lindström, Annika
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Liu, Qing
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Lunardo, Renaud
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Oppewal, Harmen
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Ruiz Mafe, Carla
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Zuschke, Nick
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Acikgoz, Fulya
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Alamanos, Eleftherios
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Badenes-Rocha, Alberto
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Baek, Eunsoo
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Bagger, Martin P.
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Bao, Yeqing
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Bao, Yongchuan
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Basu, Rituparna
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Batagelj, Zenel
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Bilotta, Eleonora
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Boronczyk, Felix
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Chang, Dae Ryun
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Journal of business research : JBR
Journal of retailing and consumer services
98
Journal of retailing
35
Sociological Research Online
33
International journal of retail & distribution management
31
The international review of retail, distribution and consumer research
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Psychology & marketing
25
Journal of behavioral decision making
20
Tourism management : research, policies, practice
17
International journal of hospitality management
16
International journal of advertising : the review of marketing communications
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
14
Technological forecasting & social change : an international journal
13
European journal of marketing : EJM
12
International journal of production research
12
Renewable Energy
12
Journal of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Accounting, Auditing & Accountability Journal
10
International journal of product development : IJPD
10
The journal of services marketing
10
International Journal of Digital Crime and Forensics (IJDCF)
9
Journal of advertising research
9
Journal of organizational behavior management
9
Behavioral Ecology
8
Eye Tracking in der Sport- und Veranstaltungsbranche
8
International journal of retail and distribution management
8
Journal of Business Research
8
Journal of fashion marketing and management
8
Journal of marketing research
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
MPRA Paper
8
Marketing : ZFP ; journal of research and management
8
Marketing letters : a journal of research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
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ECONIS (ZBW)
76
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1
Virtual reality-based product displays to inspire consumers' purchase intentions : an experimental study
Raza, Ali
;
Wasim, Manahil
;
Ishaq, Muhammad Ishtiaq
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549586
Saved in:
2
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
3
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
4
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
5
Predicting consumer gaze hits : a simulation model of
visual
attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
6
The impact of task complexity and task motivation on in-store marketing effectiveness : an eye tracking analysis
Zuschke, Nick
- In:
Journal of business research : JBR
116
(
2020
),
pp. 337-350
Persistent link: https://www.econbiz.de/10012257615
Saved in:
7
The effects of circular format on store patronage : an Italian perspective
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Nataraajan, Rajan
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 430-438
Persistent link: https://www.econbiz.de/10013040673
Saved in:
8
A study on the effects of background film music valence on para-social interaction and consumer attitudes toward social enterprises
Chang, Dae Ryun
;
Kim, Qurie
- In:
Journal of business research : JBR
142
(
2022
),
pp. 165-175
Persistent link: https://www.econbiz.de/10013168121
Saved in:
9
Social distancing and prosocial behaviors : the replenishing effect of intense
visual
stimulation
Park, Yesol
;
Youn, Nara
- In:
Journal of business research : JBR
149
(
2022
),
pp. 983-996
Persistent link: https://www.econbiz.de/10013325767
Saved in:
10
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
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