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Search: subject_exact:"Öko-Marketing"
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Green marketing
25
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Journal of business research : JBR
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Global business review
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Journal of marketing management : MM
6
The journal of business & industrial marketing
6
Corporate social responsibility and environmental management
5
European research studies
5
Green advertising and the reluctant consumer
5
International journal of production economics
5
Journal of advertising research
5
Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
5
Psychology & marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Cleaner and responsible consumption
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ECONIS (ZBW)
25
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1
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
2
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
3
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
4
Advocacy bias in the green marketing literature : where seldom is heard a discouraging word
Olson, Erik L.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 805-820
Persistent link: https://www.econbiz.de/10013185043
Saved in:
5
"Sustainable" marketing mixes and the paradoxical consequences of good intentions
Olson, Erik L.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 389-398
Persistent link: https://www.econbiz.de/10013365726
Saved in:
6
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
7
Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China
Silva, Muthu de
;
Wang, Pengji
;
Kuah, Adrian T. H.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 713-724
Persistent link: https://www.econbiz.de/10012420610
Saved in:
8
Taking a closer look : reasserting the role of self-accountability in ethical consumption
Tran, Thi Thanh Huong
;
Paparoidamis, Nicholas G.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 542-555
Persistent link: https://www.econbiz.de/10012494316
Saved in:
9
Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
10
Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
Verma, Vivek Kumar
;
Chandra, Bibhas
;
Kumar, Sumit
- In:
Journal of business research : JBR
96
(
2019
),
pp. 206-216
Persistent link: https://www.econbiz.de/10011980808
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