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~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Corporate social responsibility"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Imagepflege"
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Corporate social responsibility
Internet marketing
Public relations
53
Öffentlichkeitsarbeit
53
Corporate Social Responsibility
10
Communication
9
Kommunikation
9
Social Web
9
Social web
9
Brand image
7
Brand management
7
Corporate reputation
7
Firmenimage
7
Markenführung
7
Markenimage
7
Stakeholder
7
Advertising
6
Internal communication
6
Interne Kommunikation
6
Online-Marketing
6
Reputation
6
Werbung
6
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5
Krisenmanagement
5
Marketing management
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Marketingmanagement
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public relations
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Australien
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Beziehungsmarketing
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social media
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3
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Article in journal
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15
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15
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Melanthiou, Yioula
2
Atkinson, Lucy Jane
1
Blumrodt, Jens
1
Bortree, Denise Sevick
1
Burgos Cáceres, Sigfrido
1
Carr, Caleb T.
1
Go, Eun
1
Gomes, Daniela Gonçalves
1
Goodman, Michael B.
1
Guibert, Laetitia
1
Han, Jiyoon
1
Hayes, Rebecca A.
1
Huang-Horowitz, Nell C.
1
Kim, Dong Hoo
1
Kim, Sojung
1
Komodromos, Marcos
1
Lee, Jaejin
1
Loureiro, Sandra Maria Correia
1
Michelotti, Marco
1
Papasolomou, Ioanna
1
Pomirleanu, Nadia
1
Puncheva-Michelotti, Petya
1
Rim, Hyejoon
1
Roloff, Julia
1
Sung, Yoon Hi
1
Venger, Olesya
1
Verhoeven, Piet
1
Wang, Jay
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Journal of business strategy
Journal of promotion management : JPM
Corporate communications : an international journal
64
Journal of business ethics : JOBE
64
Journal of business research : JBR
42
Corporate social responsibility and environmental management
36
Journal of communication management : an international journal
20
Journal of marketing communications
18
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
17
Business strategy and the environment
16
International journal of business communication : IJBC ; a publication of the Association of Business Communication
13
Accounting, auditing & accountability journal
12
Business & society
11
Corporate reputation review : an international journal
11
International journal of advertising : the review of marketing communications
11
Journal of business ethics : JBE
11
Management communication quarterly : an international journal
10
Journal of communication management
8
Accounting forum : advancing the interdisciplinary and global connection of accounting research
7
International journal of corporate social responsibility : CSR, sustainabilitiy, ethics and governance
7
Journal of management & governance
6
Journal of strategic marketing
6
Management decision : MD
6
Business ethics : a European review
5
Cogent business & management
5
International journal of finance & economics : IJFE
5
Journal of financial reporting & accounting : JFRA
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
Administrative Sciences : open access journal
4
Amfiteatru economic : an economic and business research periodical
4
Business horizons
4
Central European business review : CEBR
4
European journal of marketing : EJM
4
Finance research letters
4
Health marketing quarterly
4
International journal of business communication : IJBC : a publication of the Association for Business Communication
4
International journal of disclosure and governance
4
International journal of internet marketing and advertising : IJIMA
4
International journal of sport management and marketing : IJSMM
4
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ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
2
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
3
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
4
Stakeholder dialogue : strategic tool or wasted words?
Guibert, Laetitia
;
Roloff, Julia
- In:
Journal of business strategy
38
(
2017
)
5
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011814462
Saved in:
5
Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens
;
Huang-Horowitz, Nell C.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011757467
Saved in:
6
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
7
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
8
Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.
;
Carr, Caleb T.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
Saved in:
9
Corporate communication or McCommunication? : considering a McDonaldization of corporate communication hypothesis
Verhoeven, Piet
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 267-277
Persistent link: https://www.econbiz.de/10011305243
Saved in:
10
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
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