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~isPartOf:"Journal of business-to-business marketing"
~person:"Awuah, Gabriel B."
~person:"Foroudi, Pantea"
~person:"Khare, Arpita"
~person:"Lapuka, Ivan I."
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Beziehungsmarketing
Konsumentenverhalten
Theorie
Lieferantenmanagement
7
Supplier relationship management
7
Business-to-business marketing
6
USA
4
United States
4
Bibliometrics
2
Bibliometrie
2
Marketing
2
Relationship marketing
2
"Business-to-Business" companies
1
"Close-to-Market" companies
1
B-to-B
1
Business network
1
Business services
1
CSR e-communication
1
Confidence
1
Consumer behaviour
1
Cooperation
1
Coordination
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Dienstleistungsqualität
1
Emerging economies
1
Ergonomics
1
Ergonomie
1
Inter-firm cooperation
1
Internet marketing
1
Kooperation
1
Koordination
1
Market research
1
Marktforschung
1
Online-Marketing
1
Schwellenländer
1
Service quality
1
Social Web
1
Social media
1
Social relations
1
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9
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Awuah, Gabriel B.
Foroudi, Pantea
Khare, Arpita
Lapuka, Ivan I.
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Svensson, Göran
6
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Tzempelikos, Nektarios
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Dant, Rajiv P.
3
Gebauer, Heiko
3
Honeycutt, Earl D.
3
Kooli, Kaouther
3
Shoham, Aviv
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
2
Dubinsky, Alan J.
2
Good, Megan C.
2
Hammervoll, Trond
2
Høgevold, Nils
2
Iacobucci, Dawn
2
Kim, Namwoon
2
Krishnan, Vijaykumar
2
Li, Xiaoling
2
Lim, Weng Marc
2
Nordin, Fredrik
2
Otero-Neira, Carmen
2
Roberts-Lombard, Mornay
2
Rodríguez, Rocío
2
Ryu, Sungmin
2
Schwepker, Charles H. <Jr.>
2
Stone, Merlin
2
Terho, Harri
2
Yang, Zhilin
2
Zhao, Liming
2
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Journal of business-to-business marketing
Schriftenreihe Marketing, Management
27
Journal of business research : JBR
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
SAGE library in marketing
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Review of marketing research
6
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
Psychology & marketing
4
Theorie und Forschung
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Corporate reputation review
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Fundamentals of marketing research ; Vol. 1
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Corporate reputation review : an international journal
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
Technological forecasting & social change : an international journal
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Building corporate identity, image and reputation in the digital era
1
Consumer psychology in a social media world
1
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Source
All
ECONIS (ZBW)
9
Showing
1
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9
of
9
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articles prioritized
date (newest first)
date (oldest first)
1
Evaluating constitutive dimensions of CSR e-communication : a comparison between "business-to-business" and "close-to-market" companies
Palazzo, Maria
;
Vollero, Agostino
;
Foroudi, Pantea
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 341-355
Persistent link: https://www.econbiz.de/10012196323
Saved in:
2
What drives B-to-B marketers in emerging countries to use social media sites?
Kooli, Kaouther
;
Tzempelikos, Nektarios
;
Foroudi, Pantea
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012196299
Saved in:
3
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
4
Response to : "The Journal of Business-to-Business
Marketing
comes of age"
Honeycutt, Earl D.
;
Thelen, Shawn T.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 198-203
Persistent link: https://www.econbiz.de/10003814686
Saved in:
5
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
6
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
7
The Journal of Business-to-Business
Marketing
comes of age : some postscripts
Dant, Rajiv P.
;
Lapuka, Ivan I.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 192-197
Persistent link: https://www.econbiz.de/10003814685
Saved in:
8
The precursor role of cooperation, coordination, and relationship assets in a relationship model
Payan, Janice M.
;
Hair, Joseph F.
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
23
(
2016
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10011496548
Saved in:
9
Analyzing customer-orientation practices of firms from a wider perspective
Awuah, Gabriel B.
- In:
Journal of business-to-business marketing
15
(
2008
)
1
,
pp. 45-72
Persistent link: https://www.econbiz.de/10003818905
Saved in:
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