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Neuromarketing
6
Consumer behaviour
4
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Forecasting model
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Prognoseverfahren
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Beziehungsmarketing
1
Bibliometrics
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Coffee market
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Efficiency
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Mashrur, Fazla Rabbi
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Sahil Raj
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Journal of consumer behaviour
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
SpringerLink / Bücher
15
Journal of consumer behaviour : an international research review
14
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of retailing and consumer services
6
Springer eBook Collection
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of marketing management : MM
3
Marketing theory
3
NeuroPsychoEconomics
3
Organizational research methods : ORM
3
Research
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Cogent business & management
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Fontys Venlo - publication of applied sciences
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of euromarketing
2
Journal of management research
2
Markenkommunikation und Beziehungsmarketing
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
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ECONIS (ZBW)
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1
Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking
Mashrur, Fazla Rabbi
;
Rahman, Khandoker Mahmudur
;
Miya, …
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1146-1157
Persistent link: https://www.econbiz.de/10014575570
Saved in:
2
Neuromarketing in predicting consumer behavior : the efficiency & effectiveness
Singh, Nripendra
;
Surabhi Singh
;
Nagaraj, Samala
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1597-1601
Persistent link: https://www.econbiz.de/10014575999
Saved in:
3
Neuromarketing in predicting voting behavior : a case of National elections in India
Gupta, Raveena
;
Verma, Harsh
;
Kapoor, Anuj Pal
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 336-356
Persistent link: https://www.econbiz.de/10014507236
Saved in:
4
Neuromarketing and consumer behavior : a bibliometric analysis
Kajla, Tanveer
;
Sahil Raj
;
Kansra, Pooja
;
Gupta, S. L.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 959-975
Persistent link: https://www.econbiz.de/10014507489
Saved in:
5
Using neural data to forecast aggregate consumer behavior in neuromarketing : theory, metrics, progress, and outlook
In:
Journal of consumer behaviour
23
(
2024
)
4
,
pp. 2142-2159
Persistent link: https://www.econbiz.de/10014633948
Saved in:
6
Customer experience in coffee stores : a multidisciplinary neuromarketing approach
Rancati, Gaia
;
Nguyen, Thao
;
Fowler, Danae
;
Mauri, Maurizio
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014468186
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