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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Case study"
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E-commerce
Consumer behaviour
742
Konsumentenverhalten
742
Internet marketing
130
Online-Marketing
130
Social Web
92
Social web
92
Advertising effects
83
Werbewirkung
83
Online retailing
79
Online-Handel
79
USA
72
United States
72
Beziehungsmarketing
71
Relationship marketing
71
Viral marketing
66
Virales Marketing
66
Theorie
60
Theory
60
Brand management
59
Markenführung
59
Brand image
58
Markenimage
58
Advertising
52
Werbung
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Electronic Commerce
47
Preismanagement
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Pricing strategy
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Markenartikel
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Experiment
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Emotion
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Personality psychology
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Persönlichkeitspsychologie
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Game theory
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Spieltheorie
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Einzelhandel
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47
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47
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Cebollada, Javier
2
Chintagunta, Pradeep K.
2
Chu, Junhong
2
Currim, Imran S.
2
Iacobucci, Dawn
2
Kalyanam, Kirthi
2
Manchanda, Puneet
2
Mintz, Ofer
2
Riquelme, Isabel P.
2
Román, Sergio
2
Verhoef, Peter C.
2
Abernethy, Jacob
1
Blake, Tom
1
Briesch, Richard A.
1
Bronnenberg, Bart J.
1
Bucklin, Randolph E.
1
Casado-Aranda, Luis-Alberto
1
Cheng, Zhang
1
Chevalier, Judith A.
1
Chiu, Hung-Chang
1
Choudhary, Vidyanand
1
Chu, Yanlai
1
Cleveland, Mark
1
Cuestas, Pedro J.
1
De los Santos, Babur
1
Dewan, Sanjeev
1
Dillon, William R.
1
Dimoka, Angelika
1
Ding, Zhihua
1
Dover, Yaniv
1
Esche, Jonas vor dem
1
Finn, Adam
1
Flavián Blanco, Carlos
1
Forsythe, Sandra
1
Frank, Tema
1
Gensler, Sonja
1
Grewal, Dhruv
1
Gurrea Sarasa, Raquel
1
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1
Hille, Patrick
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Journal of consumer behaviour : an international research review
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
158
Journal of business research : JBR
68
Journal of internet commerce
55
Electronic commerce research
54
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
37
International journal of e-business research : an official publication of the Information Resources Management Association
36
International journal of business information systems : IJBIS
32
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of management information systems : JMIS
29
Electronic commerce research and applications
27
International journal of internet marketing and advertising : IJIMA
27
Journal of retailing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
International journal of retail & distribution management
24
Journal of electronic commerce research : JECR
23
The international review of retail, distribution and consumer research
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
International journal of consumer studies
19
Journal of fashion marketing and management
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of electronic business
18
International journal of retail and distribution management
17
International journal of electronic business : IJEB
16
Technological forecasting & social change : an international journal
15
International journal of electronic customer relationship management : IJECRM
14
Journal of the Academy of Marketing Science
14
Global business review
13
Electronic markets : the international journal on networked business
12
European research studies
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing
12
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ECONIS (ZBW)
47
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1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
3
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
6
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
7
Dynamic online pricing with incomplete information using multiarmed bandit experiments
Misra, Kanishka
;
Schwartz, Eric M.
;
Abernethy, Jacob
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 226-252
Persistent link: https://www.econbiz.de/10012022538
Saved in:
8
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
9
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
10
Consumer processing of online trust signals : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Dimoka, Angelika
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 159-180
Persistent link: https://www.econbiz.de/10012060956
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