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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social Web"
~subject:"Werbewirkung"
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Social Web
Werbewirkung
Consumer behaviour
1,222
Konsumentenverhalten
1,222
Brand management
380
Markenführung
380
Brand image
329
Markenimage
329
Brand
237
Markenartikel
235
Advertising effects
181
Beziehungsmarketing
168
Relationship marketing
168
Einzelhandel
124
Retail trade
124
Internet marketing
116
Online-Marketing
116
Advertising
110
Werbung
108
Social web
105
Emotion
95
Online retailing
72
Online-Handel
72
Marketing management
65
Marketingmanagement
65
Viral marketing
63
Virales Marketing
63
Customer satisfaction
59
Kundenzufriedenheit
59
Luxury goods
59
Luxusgüter
59
USA
58
United States
58
Personality psychology
56
Persönlichkeitspsychologie
56
Corporate Social Responsibility
51
Corporate social responsibility
51
Perception
41
Wahrnehmung
41
China
40
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11
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265
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268
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268
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3
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3
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2
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1
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1
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English
268
Author
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Muehling, Darrel D.
5
Kim, Dong Hoo
4
Kim, Soojung
4
Phua, Joe
4
Um, Nam-Hyun
4
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kareklas, Ioannis
3
Kulczynski, Alicia
3
Lee, Joonghwa
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Varan, Duane
3
Antheunis, Marjolijn L.
2
Bailey, Ainsworth Anthony
2
Baxter, Stacey M.
2
Chan, Fong Yee
2
Dalakas, Vassilis
2
Flavián Blanco, Carlos
2
Fuxman, Leonora
2
Goodrich, Kendall
2
Grigoriou, Nicholas
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hack-Polay, Dieu
2
Hassan, Louise M.
2
Hur, Songyee
2
Ju, Ilyoung
2
Jung, A-Reum
2
Langaro, Daniela
2
Lee, Jung Eun
2
Machado, Joana César
2
Mahmoud, Ali B.
2
Mainardes, Emerson Wagner
2
Mohr, Iris
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Pradhan, Debasis
2
Rita, Paulo
2
Robinson, Jennifer A.
2
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Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of business research : JBR
344
Journal of retailing and consumer services
223
International journal of advertising : the review of marketing communications
161
International journal of internet marketing and advertising : IJIMA
124
International journal of advertising : the quarterly review of marketing communications
99
Psychology & marketing
95
Journal of promotion management : innovations in planning and applied research
94
The journal of product & brand management
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Journal of advertising research
69
Journal of promotion management : JPM
69
Technological forecasting & social change : an international journal
65
International journal of consumer studies
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
52
Journal of internet commerce
51
Marketing letters : a journal of research in marketing
51
International journal of hospitality management
50
International journal of electronic marketing and retailing : IJEMR
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of marketing research : JMR
49
Journal of marketing
48
Journal of advertising : official publication of the American Academy of Advertising
47
European journal of marketing : EJM
45
Marketing intelligence & planning
43
Cogent business & management
42
Journal of electronic commerce research : JECR
42
The journal of consumer marketing
42
Journal of international consumer marketing
41
Young consumers : insight and ideas for responsible marketers
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
Journal of management information systems : JMIS
39
Journal of marketing management : MM
38
Electronic commerce research
37
Journal of the Academy of Marketing Science
37
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ECONIS (ZBW)
268
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268
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
5
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
6
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
7
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
8
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
9
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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