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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social Web"
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Social Web
Consumer behaviour
1,222
Konsumentenverhalten
1,222
Brand management
380
Markenführung
380
Brand image
329
Markenimage
329
Brand
237
Markenartikel
235
Advertising effects
181
Werbewirkung
181
Beziehungsmarketing
168
Relationship marketing
168
Einzelhandel
124
Retail trade
124
Internet marketing
116
Online-Marketing
116
Advertising
110
Werbung
108
Social web
105
Emotion
95
Online retailing
72
Online-Handel
72
Marketing management
65
Marketingmanagement
65
Viral marketing
63
Virales Marketing
63
Customer satisfaction
59
Kundenzufriedenheit
59
Luxury goods
59
Luxusgüter
59
USA
58
United States
58
Personality psychology
56
Persönlichkeitspsychologie
56
Corporate Social Responsibility
51
Corporate social responsibility
51
Perception
41
Wahrnehmung
41
China
40
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English
105
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Phua, Joe
3
Antheunis, Marjolijn L.
2
Flavián Blanco, Carlos
2
Fuxman, Leonora
2
Grigoriou, Nicholas
2
Hack-Polay, Dieu
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Mahmoud, Ali B.
2
Mainardes, Emerson Wagner
2
Mohr, Iris
2
Rita, Paulo
2
Schivinski, Bruno
2
Wang, Ye
2
Abendroth, Lisa J.
1
Adjei, Mavis T.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Akdevelioglu, Duygu
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Almazyad, Fadi
1
Anagrostopoulos, Christos
1
Andreini, Daniela
1
Anselmsson, Johan
1
Arcand, Manon
1
Azar, Salim L.
1
Bagaas, Ingrid K.
1
Baghi, Ilaria
1
Balamoorthy S
1
Balboni, Bernardo
1
Ball, Joan P.
1
Banerjee, Snehasish
1
Basmanova, Oksana
1
Baxter, Stacey
1
Belanche, Daniel
1
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1
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1
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
Journal of marketing
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
105
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31
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
32
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
33
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
34
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
35
Consumer engagement in sharing brand-related information on social commerce : the roles of culture and experience
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10012424757
Saved in:
36
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
37
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
38
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
39
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
40
Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah
;
Wen, Jing
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
Saved in:
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