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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand"
~subject:"Emotion"
~subject:"Luxusgüter"
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Brand
Emotion
Luxusgüter
Consumer behaviour
925
Konsumentenverhalten
925
Brand management
344
Markenführung
344
Brand image
301
Markenimage
301
Markenartikel
214
Advertising effects
174
Werbewirkung
174
Beziehungsmarketing
108
Relationship marketing
108
Advertising
107
Werbung
105
Internet marketing
101
Online-Marketing
101
Social Web
92
Social web
92
Marketing management
61
Marketingmanagement
61
Personality psychology
55
Persönlichkeitspsychologie
55
Luxury goods
54
Viral marketing
52
Virales Marketing
52
Corporate Social Responsibility
45
Corporate social responsibility
45
USA
45
United States
45
China
32
Cognition
32
Kognition
32
Perception
31
Wahrnehmung
31
Brand loyalty
30
Confidence
29
Vertrauen
29
Customer satisfaction
28
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290
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290
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5
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5
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2
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1
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English
290
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Grappi, Silvia
4
Schultz, Don E.
4
Wiedmann, Klaus-Peter
4
Fetscherin, Marc
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Hur, Songyee
3
Johnson, Lester W.
3
Kapferer, Jean-Noël
3
Keller, Kevin Lane
3
Phau, Ian
3
Romani, Simona
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Abratt, Russell
2
Atwal, Glyn
2
Baxter, Stacey M.
2
Block, Martin P.
2
Brasel, S. Adam
2
Butcher, Luke
2
Bıçakcıoğlu, Nilay
2
Felix, Reto
2
Gabrielli, Veronica
2
Gistri, Giacomo
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Heine, Klaus
2
Ilicic, Jasmina
2
Jain, Varsha
2
Jassawalla, Avan R.
2
Jin, Byoungho
2
Jung, Sojin
2
Kara, Selcan
2
Kemp, Elyria
2
Kim, Dong Hoo
2
Kim, Jooyoung
2
Klarmann, Christiane
2
Langaro, Daniela
2
Lee, Jung Eun
2
Machado, Joana César
2
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Institution
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of consumer behaviour : an international research review
Journal of marketing communications
The journal of brand management : an international journal
Journal of business research : JBR
482
Journal of retailing and consumer services
331
The journal of product & brand management
206
Psychology & marketing
133
International journal of hospitality management
122
Journal of consumer research : JCR ; an interdisciplinary bimonthly
79
European journal of marketing : EJM
76
Journal of fashion marketing and management
73
Asia Pacific journal of marketing and logistics
68
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
67
International journal of consumer studies
60
Journal of international consumer marketing
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Marketing letters : a journal of research in marketing
57
Journal of hospitality marketing & management
54
Journal of travel and tourism marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
The journal of consumer marketing
52
International journal of advertising : the review of marketing communications
51
Marketing intelligence & planning
47
Tourism management : research, policies, practice
46
European journal of marketing
44
International journal of contemporary hospitality management
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
International journal of retail & distribution management
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
International marketing review
42
Journal of strategic marketing
42
Cogent business & management
41
Journal of marketing research : JMR
41
Journal of marketing management : MM
40
The journal of services marketing
39
Journal of retailing
38
Journal of the Academy of Marketing Science
38
Journal of marketing
36
Journal of promotion management : JPM
35
Journal of promotion management : innovations in planning and applied research
35
Journal of consumer research : JCR ; an interdisciplinary journal
33
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ECONIS (ZBW)
290
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1
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290
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
3
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
4
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
5
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
6
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
7
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
8
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
9
Self-concept and brand loyalty : insights from major life events and coping mechanisms
Toteva, Irina T.
;
Savas-Hall, Selen
;
Hall, Justin R.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10014447425
Saved in:
10
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
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