//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Großbritannien
Konsumentenverhalten
578
Advertising effects
211
Werbewirkung
211
Advertising
151
Werbung
148
Internet marketing
125
Online-Marketing
125
Brand image
120
Markenimage
120
Marketing management
120
Marketingmanagement
120
Brand management
117
Markenführung
117
Social Web
105
Social web
105
USA
79
United States
79
Viral marketing
63
Virales Marketing
63
Emotion
58
Beziehungsmarketing
54
Relationship marketing
54
Personality psychology
52
Persönlichkeitspsychologie
52
Corporate Social Responsibility
46
Corporate social responsibility
46
Customer satisfaction
39
Kundenzufriedenheit
39
Brand
37
Markenartikel
37
Market research
36
Marktforschung
36
advertising
36
Confidence
35
Vertrauen
35
Cognition
34
Kaufentscheidung
34
Kognition
34
Purchase decision
34
more ...
less ...
Online availability
All
Undetermined
289
Free
11
Type of publication
All
Article
579
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
Case study
Konferenzbeitrag
No longer published / No longer aquired
Textbook
Aufsatz in Zeitschrift
590
Collection of articles of several authors
11
Sammelwerk
11
Fallstudie
3
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
Bulgarian
German
English
Hungarian
Malay (macrolanguage)
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Amos, Clinton
4
Hassan, Louise M.
4
Kim, Soojung
4
Lee, Joonghwa
4
Pentina, Iryna
4
Schultz, Don E.
4
Spears, Nancy
4
Bailey, Ainsworth Anthony
3
Belk, Russell W.
3
Bellman, Steven
3
Buchanan-Oliver, Margo
3
Dodoo, Naa Amponsah
3
Flavián Blanco, Carlos
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Muralidharan, Sidharth
3
Parry, Sara
3
Pelsmacker, Patrick de
3
Phua, Joe
3
Seo, Yuri
3
Shiu, Edward
3
Sobh, Rana
3
Song, Doori
3
Sung, Yongjun
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Albinsson, Pia A.
2
Antheunis, Marjolijn L.
2
Bajde, Domen
2
Bei, Lien-ti
2
Block, Martin P.
2
Burchell, Kevin
2
Caruana, Robert
2
more ...
less ...
Published in...
All
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of business research : JBR
1,946
Journal of retailing and consumer services
1,945
International journal of consumer studies
779
International journal of hospitality management
747
Applied economics
721
Psychology & marketing
657
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The economic journal : the journal of the Royal Economic Society
546
European journal of marketing : EJM
414
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
The journal of brand management : an international journal
368
Journal of marketing management : MM
367
Management science : journal of the Institute for Operations Research and the Management Sciences
349
Journal of marketing research : JMR
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Tourism management : research, policies, practice
341
Journal of business ethics : JOBE
337
Fiscal studies : the journal of the Institute for Fiscal Studies
331
Economics letters
323
Journal of travel and tourism marketing
321
Regional studies
318
Journal of international consumer marketing
314
Technological forecasting & social change : an international journal
314
International journal of retail & distribution management
308
Journal of retailing
305
The international review of retail, distribution and consumer research
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Marketing letters : a journal of research in marketing
291
Cogent business & management
289
Journal of fashion marketing and management
289
The journal of consumer marketing
285
Journal of economic psychology : research in economic psychology and behavioral economics
282
Journal of marketing
280
The economic history review : a journal of economic and social history
280
National Institute economic review
279
International journal of contemporary hospitality management
278
The service industries journal
277
more ...
less ...
Source
All
ECONIS (ZBW)
590
Showing
1
-
10
of
590
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
2
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
3
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
4
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
The effect of involvement on attitude formation and strength in the digital domain
Palla, Polyxeni Jenny
;
Kyriacou, Evdoxia
;
Zarkada, Anna
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 137-160
Persistent link: https://www.econbiz.de/10014232472
Saved in:
8
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
9
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->