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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Advertising
Consumer behaviour
Markenführung
Konsumentenverhalten
578
Advertising effects
149
Werbewirkung
149
Werbung
95
Brand image
90
Markenimage
90
Brand management
79
Internet marketing
74
Online-Marketing
74
Social Web
56
Social web
56
Emotion
43
Viral marketing
40
Virales Marketing
40
Marketing management
39
Marketingmanagement
39
USA
36
United States
36
Personality psychology
35
Persönlichkeitspsychologie
35
Beziehungsmarketing
31
Brand
31
Markenartikel
31
Relationship marketing
31
Corporate Social Responsibility
25
Corporate social responsibility
25
Perception
23
Wahrnehmung
23
advertising
23
Cognition
22
Kognition
22
Confidence
21
Online retailing
21
Online-Handel
21
Vertrauen
21
Großbritannien
20
Jugendliche
20
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Undetermined
286
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11
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Article
567
Book / Working Paper
11
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Article in journal
578
Aufsatz in Zeitschrift
578
Collection of articles of several authors
11
Sammelwerk
11
Case study
3
Fallstudie
3
Conference proceedings
1
Konferenzschrift
1
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Language
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English
578
Author
All
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Amos, Clinton
4
Hassan, Louise M.
4
Kim, Soojung
4
Lee, Joonghwa
4
Pentina, Iryna
4
Schultz, Don E.
4
Spears, Nancy
4
Bailey, Ainsworth Anthony
3
Belk, Russell W.
3
Bellman, Steven
3
Buchanan-Oliver, Margo
3
Dodoo, Naa Amponsah
3
Flavián Blanco, Carlos
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Muralidharan, Sidharth
3
Parry, Sara
3
Pelsmacker, Patrick de
3
Phua, Joe
3
Seo, Yuri
3
Shiu, Edward
3
Sobh, Rana
3
Song, Doori
3
Sung, Yongjun
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Albinsson, Pia A.
2
Antheunis, Marjolijn L.
2
Bajde, Domen
2
Bei, Lien-ti
2
Block, Martin P.
2
Burchell, Kevin
2
Caruana, Robert
2
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Published in...
All
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
287
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
578
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1
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10
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578
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
3
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
6
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
7
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
8
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
9
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
10
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
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