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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Advertising effects
E-commerce
Consumer behaviour
556
Konsumentenverhalten
556
USA
61
United States
61
Theorie
55
Theory
55
Werbewirkung
55
Internet marketing
49
Online-Marketing
49
Preismanagement
41
Pricing strategy
41
Advertising
37
Werbung
37
Online retailing
35
Online-Handel
35
Viral marketing
30
Virales Marketing
30
Experiment
29
Social Web
29
Social web
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Brand image
27
Game theory
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Markenimage
27
Spieltheorie
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Emotion
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Market research
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Marktforschung
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Personality psychology
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Persönlichkeitspsychologie
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74
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Chintagunta, Pradeep K.
2
Chu, Junhong
2
Fossen, Beth L.
2
Hassan, Louise M.
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Manchanda, Puneet
2
Mayzlin, Dina
2
Moshary, Sarah
2
Teixeira, Thales
2
Tucker, Catherine
2
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1
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1
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1
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1
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1
Bakir, Aysen
1
Bal, Anjali
1
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1
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1
Bhargava, Neha
1
Bickart, Barbara
1
Blake, Tom
1
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1
Bordley, Robert F.
1
Bronnenberg, Bart J.
1
Brynjolfsson, Erik
1
Burton, Jennifer L.
1
Böhm, Gisela
1
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1
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1
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1
Chang, Hyo Jung
1
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1
Chen, Xinlei
1
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1
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1
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1
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1
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Journal of consumer behaviour : an international research review
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
223
Journal of business research : JBR
208
Journal of marketing communications
140
International journal of advertising : the review of marketing communications
139
International journal of advertising : the quarterly review of marketing communications
91
Psychology & marketing
78
International journal of internet marketing and advertising : IJIMA
75
Journal of promotion management : innovations in planning and applied research
72
Journal of internet commerce
64
Journal of promotion management : JPM
63
Electronic commerce research
61
Journal of advertising research
60
International journal of electronic marketing and retailing : IJEMR
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Asia Pacific journal of marketing and logistics
51
International journal of hospitality management
45
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
44
Journal of marketing research : JMR
43
Cogent business & management
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Information systems research : ISR
39
International journal of e-business research : an official publication of the Information Resources Management Association
39
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Journal of retailing
38
International journal of business information systems : IJBIS
37
European journal of marketing : EJM
36
The journal of product & brand management
36
International journal of consumer studies
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Marketing intelligence & planning
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Journal of electronic commerce research : JECR
32
Journal of management information systems : JMIS
32
Journal of marketing
32
Electronic commerce research and applications
31
Marketing : ZFP ; journal of research and management
31
The journal of consumer marketing
31
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ECONIS (ZBW)
74
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74
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1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
3
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
4
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
5
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
6
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
7
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
8
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
9
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
10
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
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