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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The PDMA handbook of new product development"
~isPartOf:"The marketing review"
~subject:"Market research"
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Search: subject:"Produkt"
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Market research
Innovation
44
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35
Produkt
35
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27
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21
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1
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1
Hollmann, Thomas
1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of consumer behaviour : an international research review
The PDMA handbook of new product development
The marketing review
Journal of marketing research : JMR
11
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Gabler Edition Wissenschaft
5
Product research : the art and science behind successful product launches
5
Springer eBook Collection / Business and Economics
5
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Betriebswirtschaftliche Abhandlungen
3
Betriebswirtschaftslehre für Technologie und Innovation
3
Gabler-Edition Wissenschaft
3
International journal of technology marketing : IJTMkt
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Labelling strategies in environmental policy
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Controlling-Forschungsbericht
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Health care management science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of fashion marketing and management
2
Journal of marketing management : MM
2
Journal of targeting, measurement and analysis for marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
Schriftenreihe Unternehmensführung und Marketing
2
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
2
Technological economics
2
Woodhead Publishing series in consumer science and strategic marketing
2
Working papers / Centre for Market driven Innovations : WP
2
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1
Apprimus Edition Wissenschaft
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ECONIS (ZBW)
8
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date (oldest first)
1
Can advergames boost children's healthier eating habits? : a comparison between healthy and non-healthy food
Dias, Mónica
;
Agante, Luísa
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
3
,
pp. 152-160
Persistent link: https://www.econbiz.de/10009260923
Saved in:
2
The difference between goods and service development : a PDMA CPAS research study
Markham, Stephen K.
;
Hollmann, Thomas
- In:
The PDMA handbook of new product development
,
(pp. 405-415)
.
2013
Persistent link: https://www.econbiz.de/10009710736
Saved in:
3
Co-design between consumers and companies : roles, created-exchanged value and reward systems
Cavallone, Mauro
;
Cassia, Fabio
- In:
The marketing review
12
(
2012
)
2
,
pp. 199-218
Persistent link: https://www.econbiz.de/10009657288
Saved in:
4
Children's use of on-package nutritional claim information
Miller, Elizabeth G.
;
Seiders, Kathleen
;
Kenny, Maureen
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
3
,
pp. 122-132
Persistent link: https://www.econbiz.de/10009260931
Saved in:
5
Special issue : Food, children and marketing (CB)
Marshall, David William
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009260935
Saved in:
6
Influence of product life cycle stage on consideration set size : the case of "think products"
Kikuchi, Fumiaki
- In:
The marketing review
10
(
2010
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10003963402
Saved in:
7
Market analysis and segmentation for new products
Boike, Douglas G.
;
Bonifant, Ben
;
Siesfeld, Tony
- In:
The PDMA handbook of new product development
,
(pp. 191-210)
.
2005
Persistent link: https://www.econbiz.de/10003831468
Saved in:
8
Quantitative market research
Ottum, Brian D.
- In:
The PDMA handbook of new product development
,
(pp. 279-301)
.
2005
Persistent link: https://www.econbiz.de/10003831481
Saved in:
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