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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"Marketing brands in Africa : perspectives on the evolution of branding in an emerging market"
~subject:"Brand image"
~subject:"Branding"
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Brand image
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Burmann, Christoph
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
Journal of business research : JBR
500
The journal of brand management : an international journal
348
The journal of product & brand management
309
Journal of retailing and consumer services
244
Psychology & marketing
135
European journal of marketing : EJM
113
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
99
Journal of marketing communications
90
International journal of hospitality management
80
Marketing intelligence & planning
80
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of strategic marketing
69
International marketing review
67
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of fashion marketing and management
58
Journal of the Academy of Marketing Science
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Qualitative market research : an international journal
47
Tourism management perspectives : TMP
46
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
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1
Markenauthentizität im Kontext von Corporate Social Responsibility
Burmann, Christoph
;
Adomeit, Malte
-
2018
Persistent link: https://www.econbiz.de/10011910870
Saved in:
2
Markenorientiertes HR-Management als Instrument der innengerichteten Markenführung
Burmann, Christoph
;
Krol, David
-
2018
Persistent link: https://www.econbiz.de/10011870303
Saved in:
3
Africa is not a country : rebranding and repositioning Africa as a continent
Mogaji, Emmanuel
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 237-259)
.
2021
Persistent link: https://www.econbiz.de/10012651452
Saved in:
4
Interne Markenbewertung
Burmann, Christoph
;
Nikic-Cemas, Irena
-
2017
Persistent link: https://www.econbiz.de/10011772448
Saved in:
5
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
6
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
7
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
Saved in:
8
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
9
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
10
The effect of embarrassment on preferences for brand conspicuousness : the roles of self-esteem and self-brand connection
Song, Xiaobing
;
Huang, Feifei
;
Li, Xiuping
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011771828
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