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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Branding"
~subject:"Social Web"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Journal of business research : JBR
144
The journal of brand management : an international journal
78
The journal of product & brand management
70
Journal of retailing and consumer services
64
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
23
Journal of marketing management : MM
23
Business horizons
21
International journal of advertising : the review of marketing communications
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Marketing intelligence & planning
21
Tourism management : research, policies, practice
21
European journal of marketing : EJM
20
Journal of fashion marketing and management
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of internet commerce
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
SpringerLink / Bücher
18
Journal of marketing
17
European journal of marketing
16
Psychology & marketing
16
Qualitative market research : an international journal
16
Cogent business & management
15
Journal of strategic marketing
14
Asia Pacific journal of marketing and logistics
13
Springer eBook Collection
13
International journal of contemporary hospitality management
12
Journal of advertising research
12
Journal of promotion management : JPM
12
Journal of the Academy of Marketing Science
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Marketing theory
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Sport management review
12
Technological forecasting & social change : an international journal
12
Tourism management perspectives : TMP
12
European Sport management quarterly : ESMQ
11
International journal of advertising : the quarterly review of marketing communications
11
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ECONIS (ZBW)
16
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1
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
2
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
3
Tightness-looseness : implications for consumer and branding research
Torelli, Carlos J.
;
Rodas, María A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011739972
Saved in:
4
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
5
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
Saved in:
6
Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
-
2008
Persistent link: https://www.econbiz.de/10009665209
Saved in:
7
Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
Saved in:
8
How counterfeits infect genuine products : the role of moral disgust
Amar, Moty
;
Ariely, Dan
;
Carmon, Ziv
;
Yang, Haiyang
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 329-343
Persistent link: https://www.econbiz.de/10011858710
Saved in:
9
Is being emotionally inexpressive cool?
Warren, Caleb
;
Pezzuti, Todd
;
Koley, Shruti
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 560-577
Persistent link: https://www.econbiz.de/10011937353
Saved in:
10
Textual paralanguage and its implications for marketing communications
Luangrath, Andrea Webb
;
Peck, Joann
;
Barger, Victor A.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10011771838
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