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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Alba, Joseph W."
~person:"Kervyn, Nicolas"
~person:"Simonson, Itamar"
~person:"Simpson, Jeffry A."
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
16
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8
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Brand management
5
Markenführung
5
Beziehungsmarketing
4
Brand image
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Alba, Joseph W.
Kervyn, Nicolas
Simonson, Itamar
Simpson, Jeffry A.
Krishna, Aradhna
13
Wyer, Robert S.
13
Rucker, Derek D.
11
Griskevicius, Vladas
10
Iacobucci, Dawn
10
Park, C. Whan
10
Petty, Richard E.
10
Dhar, Ravi
9
Kramer, Thomas
9
Priester, Joseph R.
9
Dahl, Darren W.
8
Fitzsimons, Gavan J.
8
Gorlin, Margarita
8
Schwarz, Norbert
8
Shavitt, Sharon
8
Bettman, James R.
7
Eisingerich, Andreas B
7
Fiske, Susan T.
7
Kardes, Frank R.
7
Malone, Chris
7
Pham, Michel T.
7
Saad, Gad
7
Vohs, Kathleen D.
7
Yoon, Carolyn
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Ariely, Dan
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Chandon, Pierre
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Gilovich, Thomas
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John, Deborah Roedder
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Oyserman, Daphna
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Payne, John W.
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Schlosser, Ann E.
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Schmitt, Bernd
6
Torelli, Carlos J.
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Winterich, Karen Page
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of marketing research : JMR
10
Journal of marketing
4
Journal of consumer research : JCR ; an interdisciplinary journal
3
Consumer psychology review
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of public policy & marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The quarterly journal of economics
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The review of economic studies
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ECONIS (ZBW)
27
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1
Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Simonson, Itamar
;
Kivetz, Ran
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 517-522
Persistent link: https://www.econbiz.de/10011917328
Saved in:
2
The positive effect of assortment size on purchase likelihood : the moderating influence of decision order
Gao, Leilei
;
Simonson, Itamar
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
4
,
pp. 542-549
Persistent link: https://www.econbiz.de/10011597878
Saved in:
3
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
Saved in:
4
Choice theories : what are they good for?
Johnson, Eric J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 154-157
Persistent link: https://www.econbiz.de/10009719534
Saved in:
5
Comparison selection : an approach to the study of consumer judgment and choice
Simonson, Itamar
;
Bettman, James R.
;
Kramer, Thomas
; …
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009719538
Saved in:
6
Directions for judgment and decision making research based on comparison selection : reply to Arkes, Johnson, and Kardes
Simonson, Itamar
;
Bettman, James R.
;
Kramer, Thomas
; …
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 161-163
Persistent link: https://www.econbiz.de/10009719517
Saved in:
7
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
8
The influence of context and fluency
Arkes, Hal R.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 158-160
Persistent link: https://www.econbiz.de/10009719532
Saved in:
9
Pleasure principles : a review of research on hedonic consumption
Alba, Joseph W.
;
Williams, Elanor F.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10009719564
Saved in:
10
Selective versus comparative processing
Kardes, Frank R.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 150-153
Persistent link: https://www.econbiz.de/10009719537
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