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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Alba, Joseph W."
~person:"Fiske, Susan T."
~subject:"Capital income"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~subject:"Präferenztheorie"
~subject:"Scientific method"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Konsumentenverhalten
8
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5
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4
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3
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Alba, Joseph W.
Fiske, Susan T.
Griskevicius, Vladas
9
Wyer, Robert S.
8
Eisingerich, Andreas B
7
Park, C. Whan
7
Dhar, Ravi
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Schmitt, Bernd
6
Gilovich, Thomas
5
Gorlin, Margarita
5
Kumar, Amit
5
Park, Jason Whan
5
Rothman, Alexander J.
5
Saad, Gad
5
Schwarz, Norbert
5
Simpson, Jeffry A.
5
Ariely, Dan
4
Barone, Michael J.
4
Cole, Catherine A.
4
Haws, Kelly L.
4
Jampol, Lily
4
Kenrick, Douglas T.
4
Kervyn, Nicolas
4
Kramer, Thomas
4
Lee, Michelle P.
4
Malone, Chris
4
Morwitz, Vicki G.
4
Noseworthy, Theodore J.
4
Oyserman, Daphna
4
Shen, Hao
4
Simonson, Itamar
4
Steinhart, Yael
4
Walker Reczek, Rebecca
4
Winterich, Karen Page
4
Yoon, Carolyn
4
Campbell, Margaret C.
3
Dahl, Darren W.
3
Dimofte, Claudiu V.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing
2
Consumer psychology review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
9
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1
Broadening (and narrowing) the scope of brand relationships
Alba, Joseph W.
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 265-268
Persistent link: https://www.econbiz.de/10009766847
Saved in:
2
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
3
Pleasure principles : a review of research on hedonic consumption
Alba, Joseph W.
;
Williams, Elanor F.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10009719564
Saved in:
4
Brands as intentional agents framework : how perceived intentions and ability can map brand perception
Kervyn, Nicolas
;
Fiske, Susan T.
;
Malone, Chris
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 166-176
Persistent link: https://www.econbiz.de/10009577004
Saved in:
5
"Brands as intentional agents" : questions and extensions
MacInnis, Deborah J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 195-198
Persistent link: https://www.econbiz.de/10009576935
Saved in:
6
Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.
;
Alba, Joseph W.
;
Krishna, Aradhna
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009682431
Saved in:
7
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
8
The universality of warmth and competence : a response to brands as intentional agents
Bennett, Aronté Marie
;
Hill, Ronald Paul
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 199-204
Persistent link: https://www.econbiz.de/10009576933
Saved in:
9
When less is more : consumer aversion to unused utility
Bolton, Lisa E.
;
Alba, Joseph W.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 369-383
Persistent link: https://www.econbiz.de/10009580754
Saved in:
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