//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Advertising"
~subject:"Entscheidung"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Psychology of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Entscheidung
Werbung
Psychology of advertising
16
Werbepsychologie
16
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
6
Werbewirkung
6
USA
3
United States
3
Advertising media
2
Aesthetics
2
Persuasion
2
Werbeträger
2
Ästhetik
2
Advertising planning
1
Analphabetismus
1
Bildungsniveau
1
Brand image
1
Brand management
1
Cognition
1
Comparative advertising
1
Construal level theory
1
Consumer goods marketing
1
Decision
1
Deutschland
1
Educational achievement
1
Embodiment
1
Experiment
1
Fashion
1
Frauen
1
Gender
1
Germany
1
Geschlecht
1
Illiteracy
1
Internet marketing
1
Kognition
1
Konsumgütermarketing
1
Markenführung
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Childers, Terry L.
1
DelVecchio, Devon S.
1
Freudenberg, Anna
1
Jae, Haeran
1
Lindner, Sandy
1
Loewenstein, Jeffrey
1
Markman, Arthur B.
1
Peracchio, Laura A.
1
Topolinski, Sascha
1
Yang, Xiaojing
1
Zhang, Jing
1
more ...
less ...
Published in...
All
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
8
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Marketing letters : a journal of research in marketing
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
The Sage handbook of advertising
4
Europäische Hochschulschriften / 5
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Marketing and consumer psychology series
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Konsum und Verhalten
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sammlung Göschen
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
Advertising and consumer psychology
1
Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
1
Advertising in new formats and media : current research and implications for marketers
1
Beiträge zum Produkt-Marketing
1
Beltz-Monographien / Psychologie
1
Berichte aus der Betriebswirtschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
2
Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran
;
DelVecchio, Devon S.
;
Childers, Terry L.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 312-323
Persistent link: https://www.econbiz.de/10009259702
Saved in:
3
Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing
;
Zhang, Jing
;
Peracchio, Laura A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
Saved in:
4
Structural comparison and consumer choice
Markman, Arthur B.
;
Loewenstein, Jeffrey
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10003981557
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->