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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Advertising"
~subject:"Sozialpsychologie"
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Advertising
Sozialpsychologie
Psychology of advertising
16
Werbepsychologie
16
Consumer behaviour
14
Konsumentenverhalten
14
Advertising effects
6
Economic psychology
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USA
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Childers, Terry L.
1
Dacin, Peter A.
1
DelVecchio, Devon S.
1
Freling, Traci H.
1
Freudenberg, Anna
1
Jae, Haeran
1
Lindner, Sandy
1
Peracchio, Laura A.
1
Topolinski, Sascha
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Yang, Xiaojing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
8
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
SpringerLink / Bücher
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Div-Sachbuchreihe : aus dem Institut der Deutschen Wirtschaft
2
Europäische Hochschulschriften / 5
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Schriftenreihe Versicherung und Risikoforschung des Instituts für Betriebswirtschaftliche Risikoforschung und Versicherungswirtschaft der Ludwig-Maximilians-Universität, München
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
(The International University Series in psychology)
1
A Garland series
1
A century of marketing
1
Absatzwirtschaft / Schriften zum Marketing
1
Advances in advertising research
1
Advances in group processes
1
Advertising and consumer psychology
1
Advertising in new formats and media : current research and implications for marketers
1
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Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
2
Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran
;
DelVecchio, Devon S.
;
Childers, Terry L.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 312-323
Persistent link: https://www.econbiz.de/10009259702
Saved in:
3
When consensus counts : exploring the impact of consensus claims in advertising
Freling, Traci H.
;
Dacin, Peter A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003981570
Saved in:
4
Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing
;
Zhang, Jing
;
Peracchio, Laura A.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
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