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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Brand management"
~subject:"Wahrnehmung"
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Brand management
Wahrnehmung
Consumer behaviour
343
Konsumentenverhalten
343
Personality psychology
48
Persönlichkeitspsychologie
48
Decision
47
Entscheidung
47
Experiment
47
Brand image
40
Emotion
40
Markenimage
40
Markenführung
32
Theorie
32
Theory
32
Cognition
28
Kognition
28
Brand
26
Markenartikel
26
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21
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Motivation
19
Präferenztheorie
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Theory of preferences
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Advertising
15
Psychologie
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Psychology
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Werbung
14
Beziehungsmarketing
13
Relationship marketing
13
Ethics
12
Ethik
12
Psychology of advertising
11
Social psychology
11
Sozialpsychologie
11
Werbepsychologie
11
Viral marketing
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51
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Park, C. Whan
4
Eisingerich, Andreas B
3
Fiske, Susan T.
3
Kervyn, Nicolas
3
Malone, Chris
3
Alvarez, Claudio
2
Aquino, Karl
2
Fitzsimons, Gavan J.
2
Fournier, Susan
2
Huang, Xun Irene
2
John, Deborah Roedder
2
Li, Xiuping
2
MacInnis, Deborah J.
2
Park, Jason Whan
2
Torelli, Carlos J.
2
Wyer, Robert S.
2
Yalch, Richard F.
2
Alba, Joseph W.
1
Angle, Justin W.
1
Bajaj, Aditi
1
Baumgartner, Hans
1
Bennett, Aronté Marie
1
Boegershausen, Johannes
1
Bond, Samuel D.
1
Brick, Danielle J.
1
Caldara, Cindy
1
Chandon, Pierre
1
Chen, Cathy Yi
1
Chen, Rocky Peng
1
Chun, HaeEun Helen
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Coleman, Nicole Verrochi
1
Connors, Scott
1
Consiglio, Irene
1
Cornil, Yann
1
Coulter, Keith S.
1
Dagogo-Jack, Sokiente W.
1
De Bock, Tine
1
Desai, Kalpesh Kaushik
1
Dimofte, Claudiu V.
1
Dong, Ping
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
464
Journal of retailing and consumer services
301
The journal of product & brand management
290
The journal of brand management : an international journal
277
Psychology & marketing
108
International journal of hospitality management
104
Asia Pacific journal of marketing and logistics
95
Journal of marketing communications
87
European journal of marketing : EJM
81
Marketing intelligence & planning
74
International journal of advertising : the review of marketing communications
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of strategic marketing
66
International journal of consumer studies
65
Journal of international consumer marketing
64
Journal of promotion management : innovations in planning and applied research
63
Marketing letters : a journal of research in marketing
62
Journal of the Academy of Marketing Science
57
Journal of marketing management : MM
55
International journal of internet marketing and advertising : IJIMA
54
The journal of consumer marketing
54
SpringerLink / Bücher
53
International marketing review
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of promotion management : JPM
52
Journal of fashion marketing and management
51
Cogent business & management
50
Journal of marketing
49
Journal of global marketing
48
Journal of marketing research : JMR
47
Journal of retailing
46
Journal of travel and tourism marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Marketing : ZFP ; journal of research and management
41
The IUP journal of brand management : IJBRM
41
European journal of marketing
40
Journal of Islamic marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Qualitative market research : an international journal
38
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ECONIS (ZBW)
51
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1
Brand (in)fidelity : when flirting with the competition strengthens brand relationships
Consiglio, Irene
;
Kupor, Daniella M.
;
Gino, Francesca
; …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10011842165
Saved in:
2
Judging a book by its cover : the influence of implicit self-theories on brand user perceptions
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011842173
Saved in:
3
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
4
The name game : how naming products increases psychological ownership and subsequent consumer evaluations
Stoner, Jennifer L.
;
Loken, Barbara
;
Stadler Blank, Ashley
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10011842200
Saved in:
5
Measuring processing fluency : one versus five items
Graf, Laura K. M.
;
Mayer, Stefan
;
Landwehr, Jan Rüdiger
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
Saved in:
6
Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
Lee, Saerom
;
Baumgartner, Hans
;
Winterich, Karen Page
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 412-436
Persistent link: https://www.econbiz.de/10011917268
Saved in:
7
When good consumers turn bad : psychological contract breach in committed brand relationships
Montgomery, Nicole Votolato
;
Raju, Sekar
;
Desai, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011917271
Saved in:
8
Can everyday brands be threatening? : responses to brand primes depend on childhood socioeconomic status
Whelan, Jodie
;
Hingston, Sean T.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 477-486
Persistent link: https://www.econbiz.de/10011917281
Saved in:
9
Discounting humanity : when consumers are price conscious, employees appear less human
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Hoegg, …
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011858686
Saved in:
10
Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
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