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~isPartOf:"Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of retailing"
~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Consumer behaviour
4
Distribution channel
3
Einzelhandel
3
Retail trade
3
Vertriebsweg
3
Advertising effects
1
Art infusion
1
Arts
1
Authenticity
1
Brand image
1
Brand management
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Construal level theory
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Corporate Social Responsibility
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Corporate culture
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Corporate social responsibility
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Cultural congruence
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Data privacy
1
Data protection
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Datenschutz
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Dienstleistungsqualität
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1
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1
Direktmarketing
1
Display advertising
1
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1
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1
Global sourcing
1
Großhandel
1
Innovation
1
Internationale Beschaffung
1
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1
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1
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Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Grewal, Dhruv
12
Noble, Stephanie M.
6
Campo, Katia
5
Nordfält, Jens
5
Roggeveen, Anne L.
5
Ruyter, Ko de
5
Verhoef, Peter C.
5
Breugelmans, Els
4
Neslin, Scott A.
4
Patrick, Vanessa M.
4
Wetzels, Martin
4
Biswas, Dipayan
3
Blut, Markus
3
Brady, Michael K.
3
Cronin, J. J.
3
Evanschitzky, Heiner
3
Isaac, Mathew S.
3
Lamey, Lien
3
Lemon, Katherine N.
3
Ma, Yu
3
Melis, Kristina
3
Pauwels, Koen
3
Rudolph, Thomas
3
Schumann, Jan Hendrik
3
Tsiros, Michael
3
Wang, Jeff Jianfeng
3
Bearden, William O.
2
Calantone, Roger J.
2
Chandukala, Sandeep R.
2
Chebat, Jean-Charles
2
Chen, Jialie
2
Chiang, Jeongwen
2
Danaher, Tracey S.
2
Emrich, Oliver
2
Farris, Paul W.
2
Freling, Ryan
2
Fumagalli, Elena
2
Gangwar, Manish
2
Gauri, Dinesh Kumar
2
González-Benito, Óscar
2
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
Journal of retailing
Journal of business research : JBR
20
Journal of marketing
11
Journal of the Academy of Marketing Science
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of international marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of consumer studies
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing strategy collection
1
Praktische Betriebswirtschaft
1
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ECONIS (ZBW)
4
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1
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
2
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
3
Data privacy in retail : navigating tensions and directing future research
Martin, Kelly D.
;
Palmatier, Robert W.
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 449-457
Persistent link: https://www.econbiz.de/10012495483
Saved in:
4
Contrasting the drivers of switching intent and switching bhavior in contractual service settings
Wirtz, Jochen
;
Xiao, Ping
;
Chiang, Jeongwen
;
Malhotra, …
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 463-480
Persistent link: https://www.econbiz.de/10010473276
Saved in:
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