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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
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Consumer behaviour
1,116
Konsumentenverhalten
1,116
USA
183
United States
183
Beziehungsmarketing
137
Relationship marketing
137
Customer satisfaction
114
Kundenzufriedenheit
114
Brand image
105
Markenimage
105
Emotion
95
Dienstleistungsqualität
91
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91
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Markenführung
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Janiszewski, Chris A.
14
Grewal, Dhruv
12
White, Katherine
10
Haws, Kelly L.
9
Laran, Juliano
9
Walker Reczek, Rebecca
9
Bagchi, Rajesh
8
Dahl, Darren W.
8
Krishna, Aradhna
8
Lichtenstein, Donald R.
8
MacInnis, Deborah J.
8
Rucker, Derek D.
8
Wyer, Robert S.
8
Berger, Jonah
7
Han, Heesup
7
McGill, Ann L.
7
Morales, Andrea C.
7
Palmatier, Robert W.
7
Shiv, Baba
7
Wilcox, Keith
7
Argo, Jennifer J.
6
Bearden, William O.
6
Gal, David
6
Giesler, Markus
6
Inman, J. Jeffrey
6
Kardes, Frank R.
6
Kumar, V.
6
Lehmann, Donald R.
6
Meyers-Levy, Joan
6
Mukhopadhyay, Anirban
6
Pieters, Rik
6
Ramkissoon, Haywantee
6
Simonson, Itamar
6
Thompson, Craig J.
6
Van Osselaer, Stijn M. J.
6
Vohs, Kathleen D.
6
Zhang, Ying
6
Alba, Joseph W.
5
Belk, Russell W.
5
Du, Rex Yuxing
5
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
374
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
Tourism management : research, policies, practice
293
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
1,116
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1
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
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2
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
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3
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
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4
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
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5
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
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6
Social connectedness and well-being of elderly customers : do employee-to-customer interactions matter?
Feng, Kuo
;
Altinay, Levent
;
Alrawadieh, Zaid
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10013545829
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7
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
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8
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
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9
A profile deviation approach to enhancing relationship marketing outcomes
Dewnarain, Senika
;
Mavondo, Felix
;
Ramkissoon, Haywantee
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
8
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10014369554
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10
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
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