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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing"
~language:"bul"
~language:"eng"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Consumer behaviour
Firm performance
Konsumentenverhalten
Volatility
USA
331
United States
331
Beziehungsmarketing
139
Relationship marketing
139
Brand image
114
Markenimage
114
Personality psychology
102
Persönlichkeitspsychologie
102
Marketing management
101
Marketingmanagement
101
Brand management
100
Markenführung
100
Emotion
95
Experiment
93
Theorie
85
Theory
85
Brand
79
Markenartikel
79
Social Web
76
Social web
76
Decision
74
Entscheidung
74
Advertising
71
Werbung
71
Customer satisfaction
69
Kundenzufriedenheit
69
Advertising effects
65
Werbewirkung
65
Marketing
64
Viral marketing
57
Virales Marketing
57
Cognition
53
Kognition
53
Preismanagement
52
Pricing strategy
52
Internet marketing
50
Online-Marketing
50
Innovation
46
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Undetermined
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Free
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Article
889
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Konferenzschrift
Ratgeber
Systematic review
Aufsatz in Zeitschrift
889
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Fallstudie
2
Übersichtsarbeit
2
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1
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1
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Bulgarian
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Janiszewski, Chris A.
14
Grewal, Dhruv
12
White, Katherine
10
Haws, Kelly L.
9
Laran, Juliano
9
Walker Reczek, Rebecca
9
Bagchi, Rajesh
8
Dahl, Darren W.
8
Krishna, Aradhna
8
Kumar, V.
8
Lichtenstein, Donald R.
8
MacInnis, Deborah J.
8
Rucker, Derek D.
8
Wyer, Robert S.
8
Berger, Jonah
7
Lehmann, Donald R.
7
McGill, Ann L.
7
Morales, Andrea C.
7
Palmatier, Robert W.
7
Shiv, Baba
7
Wilcox, Keith
7
Argo, Jennifer J.
6
Bearden, William O.
6
Gal, David
6
Giesler, Markus
6
Inman, J. Jeffrey
6
Kardes, Frank R.
6
Meyers-Levy, Joan
6
Mukhopadhyay, Anirban
6
Pieters, Rik
6
Simonson, Itamar
6
Thompson, Craig J.
6
Van Osselaer, Stijn M. J.
6
Vohs, Kathleen D.
6
Zhang, Ying
6
Alba, Joseph W.
5
Belk, Russell W.
5
Du, Rex Yuxing
5
Eckhardt, Giana M.
5
Fishbach, Ayelet
5
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing
Journal of business research : JBR
2,583
Journal of retailing and consumer services
1,949
International journal of hospitality management
867
International journal of consumer studies
754
Energy economics
716
Finance research letters
677
Applied economics
676
Psychology & marketing
660
Cogent business & management
556
Journal of banking & finance
536
International review of financial analysis
503
Management science : journal of the Institute for Operations Research and the Management Sciences
480
Applied economics letters
477
Journal of business ethics : JOBE
456
International review of economics & finance : IREF
451
Technological forecasting & social change : an international journal
449
Economics letters
442
Economic modelling
437
Asia Pacific journal of marketing and logistics
409
The journal of product & brand management
399
European journal of marketing : EJM
373
Research in international business and finance
363
The North American journal of economics and finance : a journal of financial economics studies
358
Journal of risk and financial management : JRFM
355
The journal of brand management : an international journal
354
Journal of marketing research : JMR
348
The journal of futures markets
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
343
Journal of econometrics
338
Industrial marketing management : the international journal for industrial and high-tech firms
333
Journal of marketing management : MM
322
International journal of contemporary hospitality management
321
Journal of travel and tourism marketing
318
Journal of retailing
314
Journal of the Academy of Marketing Science
313
Journal of international consumer marketing
312
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
308
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ECONIS (ZBW)
889
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1
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889
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1
Ask for reviews at the right time : evidence from two field experiments
Jung, Miyeon
;
Ryu, Sunghan
;
Han, Sang Pil
;
Cho, Daegon
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 528-549
Persistent link: https://www.econbiz.de/10014325376
Saved in:
2
Before or after? : the effects of payment decision timing in pay-what-you-want contexts
Raghabendra Pratap KC
;
Mak, Vincent
;
Ofek, Elie
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 618-635
Persistent link: https://www.econbiz.de/10014325392
Saved in:
3
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
4
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
Saved in:
5
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
6
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
7
Customer orientation and financial performance : women in top management teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
8
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
9
The effectiveness of membership-based free shipping : an empirical investigation of consumers' purchase behaviors and revenue contribution
Guo, Fangfei
;
Liu, Yan
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 869-888
Persistent link: https://www.econbiz.de/10014432720
Saved in:
10
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
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