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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Choi, Jeonghye"
~person:"Cleveland, Mark"
~person:"Grewal, Dhruv"
~person:"Gupta, Suraksha"
~person:"Kim, Kyung Hoon"
~person:"Krishna, Aradhna"
~person:"Kumar, V."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Seo, Yuri"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Cross-cultural management"
~subject:"Firmenimage"
~subject:"Indien"
~subject:"Informationsökonomik"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Beziehungsmarketing
Consumer behaviour
Cross-cultural management
Firmenimage
Indien
Informationsökonomik
Konsumentenverhalten
30
Food
6
Lebensmittel
6
Relationship marketing
6
Theorie
6
Theory
6
USA
6
United States
6
Perception
5
Wahrnehmung
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Brand management
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Informationsverhalten
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Kundenwert
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Markenführung
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Bayes-Statistik
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Bayesian inference
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Brand image
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Eating habit
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Einzelhandel
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Ernährungsverhalten
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Firm performance
3
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3
Kognition
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Markenimage
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Marketing management
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Marketingmanagement
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Retail trade
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customer lifetime value
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B-to-B-Marketing
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Brand
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Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
33
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English
Spanish
Author
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Beatty, Sharon E.
Choi, Jeonghye
Cleveland, Mark
Grewal, Dhruv
Gupta, Suraksha
Kim, Kyung Hoon
Krishna, Aradhna
Kumar, V.
Paul, Justin
Roy, Sanjit
Seo, Yuri
Dhar, Ravi
14
Janiszewski, Chris A.
13
Dahl, Darren W.
11
Wyer, Robert S.
11
Berger, Jonah
10
Argo, Jennifer J.
9
Laran, Juliano
9
Lichtenstein, Donald R.
9
Pieters, Rik
9
Rucker, Derek D.
9
Simonson, Itamar
9
Fitzsimons, Gavan J.
8
Levav, Jonathan
8
Morales, Andrea C.
8
Sela, Aner
8
Shiv, Baba
8
Vohs, Kathleen D.
8
Wilcox, Keith
8
Bagchi, Rajesh
7
Bearden, William O.
7
Bettman, James R.
7
Fishbach, Ayelet
7
Haws, Kelly L.
7
Inman, J. Jeffrey
7
LeBoeuf, Robyn A.
7
Lynch, John G.
7
Meyers-Levy, Joan
7
Redden, Joseph P.
7
Sengupta, Jaideep
7
Wang, Jing
7
White, Katherine
7
Zauberman, Gal
7
Zhao, Min
7
Amir, On
6
Belk, Russell W.
6
Cutright, Keisha M.
6
Gal, David
6
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
Journal of business research : JBR
88
Journal of the Academy of Marketing Science
23
Journal of retailing
22
Journal of marketing
20
Journal of retailing and consumer services
16
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
MSI reports : working paper series
9
Technological forecasting & social change : an international journal
9
Psychology & marketing
8
International marketing review
7
Journal of international marketing
7
Journal of strategic marketing
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing research
6
Journal of service research : JSR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
4
European management journal
4
International journal of consumer studies
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Business strategy and the environment
3
International journal of market research
3
Journal of consumer behaviour : an international research review
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
European journal of marketing
2
European journal of marketing : EJM
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
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Source
All
ECONIS (ZBW)
33
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1
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33
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1
The club store effect : impact of shopping in warehouse club stores on consumers’ packaged food purchases
Ailawadi, Kusum L.
;
Ma, Yu
;
Grewal, Dhruv
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 193-207
Persistent link: https://www.econbiz.de/10011844995
Saved in:
2
Humanizing products with handwritten typefaces
Schroll, Roland
;
Schnurr, Benedikt
;
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 648-672
Persistent link: https://www.econbiz.de/10011929692
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
;
Paulich, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011650403
Saved in:
5
Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Saved in:
6
Social interactions and monetary incentives in driving consumer repeat behavior
Toker-Yildiz, Kamer
;
Trivedi, Minakshi
;
Choi, Jeonghye
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 364-380
Persistent link: https://www.econbiz.de/10011697428
Saved in:
7
Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo
;
Krishna, Aradhna
;
McFerran, Brent
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
Saved in:
8
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
9
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
10
Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao
;
Zhang, Meng
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
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