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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
3,577
Relationship marketing
820
Beziehungsmarketing
819
Einzelhandel
715
Retail trade
715
Customer satisfaction
683
Kundenzufriedenheit
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USA
640
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640
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531
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531
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E-commerce
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Personality psychology
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247
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Han, Heesup
36
Prentice, Catherine
20
Septianto, Felix
20
Park, Jungkun
18
Thaichon, Park
17
Jebarajakirthy, Charles
15
Paul, Justin
15
Dhir, Amandeep
14
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
13
Law, Chun Hung Roberts
12
Lombart, Cindy
12
Woodside, Arch G.
12
Hwang, Jinsoo
11
Janiszewski, Chris A.
11
Klaus, Philipp
11
Loureiro, Sandra Maria Correia
11
Otterbring, Tobias
11
Pantano, Eleonora
11
Rana, Nripendra P.
11
Wyer, Robert S.
11
Burton, Scot
10
Das, Gopal
10
Hyun, Sunghyup Sean
10
Kaur, Puneet
10
Ladhari, Riadh
10
Mortimer, Gary
10
Quach, Sara
10
Yi, Youjae
10
Baier, Daniel
9
Grewal, Dhruv
9
Kim, Jinkyung Jenny
9
Kim, Jungkeun
9
Lunardo, Renaud
9
Sands, Sean
9
Souiden, Nizar
9
Sprott, David E.
9
Talwar, Shalini
9
Agag, Gomaa
8
Bagchi, Rajesh
8
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of retailing and consumer services
Journal of travel and tourism marketing
Psychology & marketing
Journal of business research : JBR
2,100
International journal of consumer studies
764
International journal of hospitality management
758
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
400
Management science : journal of the Institute for Operations Research and the Management Sciences
381
European journal of marketing : EJM
368
Journal of marketing research : JMR
364
The journal of brand management : an international journal
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
341
Journal of marketing communications
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
332
Journal of marketing management : MM
331
Journal of international consumer marketing
326
Cogent business & management
317
Journal of retailing
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of marketing
310
Technological forecasting & social change : an international journal
309
Marketing letters : a journal of research in marketing
304
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
294
The international review of retail, distribution and consumer research
290
Journal of fashion marketing and management
289
The journal of consumer marketing
289
Journal of the Academy of Marketing Science
282
International journal of contemporary hospitality management
280
International journal of internet marketing and advertising : IJIMA
280
Journal of business ethics : JOBE
269
Journal of hospitality marketing & management
268
The journal of services marketing
265
Marketing intelligence & planning
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
253
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ECONIS (ZBW)
3,678
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1
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
6
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
7
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
8
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
9
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
10
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
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