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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of retailing"
~subject:"Consumer preferences"
~subject:"Perception"
~subject:"Verpackung"
~subject:"Ästhetik"
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Townsend, Claudia
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing
Product experience
26
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
16
Journal of retailing and consumer services
10
International journal of product development : IJPD
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Psychology & marketing
8
Journal of business research : JBR
6
Multisensory packaging : designing new product experiences
6
Beiträge zum Produkt-Marketing
5
Journal of international consumer marketing
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
4
The journal of brand management : an international journal
4
Journal of consumer behaviour : an international research review
3
Journal of marketing communications
3
Journal of marketing research
3
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
3
Administrative science quarterly : ASQ
2
European journal of marketing
2
European journal of marketing : EJM
2
Forschungs-/Entwicklungs-/Innovations-Management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of retail & distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of fashion marketing and management
2
Journal of management inquiry
2
Journal of marketing theory and practice
2
Journal of service research
2
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Personality, design and marketing : matching design to customer personal preferences
2
PhD series / Copenhagen Business School
2
Qualitative market research : an international journal
2
Sensory marketing : research on the sensuality of products
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
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ECONIS (ZBW)
12
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1
Buying beauty for the long run : (mis)predicting liking of product aesthetics
Buechel, Eva C.
;
Townsend, Claudia
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10011900546
Saved in:
2
Influencing consumer responses to highly aesthetic products : the role of mindsets
Lin, Ying-Ching
;
Chang, Chiu-Chi Angela
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 459-476
Persistent link: https://www.econbiz.de/10013256060
Saved in:
3
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
4
It's too pretty to use! : when and how enhanced product aesthetics discourage usage and lower consumption enjoyment
Wu, Freeman
;
Samper, Adriana
;
Morales, Andrea C.
; …
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 651-672
Persistent link: https://www.econbiz.de/10011755406
Saved in:
5
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
6
Color saturation increases perceived product size
Hagtvedt, Henrik
;
Brasel, S. Adam
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 396-413
Persistent link: https://www.econbiz.de/10011738979
Saved in:
7
The contingent nature of the symbolic associations of visual design elements : the case of brand logo frames
Fajardo, Tatiana M.
;
Zhang, Jiao
;
Tsiros, Michael
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
4
,
pp. 549-566
Persistent link: https://www.econbiz.de/10011734548
Saved in:
8
Competitive package size decisions
Yonezawa, Koichi
;
Richards, Timothy J.
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 445-469
Persistent link: https://www.econbiz.de/10011629493
Saved in:
9
"So cute I could eat it up" : priming effects of cute products on indulgent consumption
Nenkov, Gergana Y.
;
Scott, Maura L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 326-341
Persistent link: https://www.econbiz.de/10010401135
Saved in:
10
Self-affirmation through the choice of highly aesthetic products
Townsend, Claudia
;
Sood, Sanjay
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 256-269
Persistent link: https://www.econbiz.de/10009777129
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