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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Grewal, Dhruv"
~person:"Lusk, Jayson L."
~person:"Wu, Luorong"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Service quality"
~subject:"Social Web"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
Service quality
Social Web
Konsumentenverhalten
14
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4
United States
4
Emotion
3
Internet marketing
3
Online-Marketing
3
Theorie
3
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3
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Grewal, Dhruv
Lusk, Jayson L.
Wu, Luorong
Janiszewski, Chris A.
11
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Bearden, William O.
7
Folkes, Valerie S.
7
Hoyer, Wayne D.
7
Kumar, V.
7
McGill, Ann L.
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Berger, Jonah
6
Lehmann, Donald R.
6
Lichtenstein, Donald R.
6
Meyers-Levy, Joan
6
Monroe, Kent B.
6
Morales, Andrea C.
6
Ruyter, Ko de
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Bagozzi, Richard P.
5
Belk, Russell W.
5
Bolton, Lisa E.
5
Burton, Scot
5
Dahl, Darren W.
5
Fishbach, Ayelet
5
Gal, David
5
Hagtvedt, Henrik
5
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5
Haws, Kelly L.
5
Hoch, Stephen J.
5
Homburg, Christian
5
Inman, J. Jeffrey
5
Jiang, Yuwei
5
John, Deborah Roedder
5
Kukar-Kinney, Monika
5
Mogilner, Cassie
5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of the Academy of Marketing Science
Journal of retailing
13
International journal of hospitality management
12
American journal of agricultural economics
11
Applied economic perspectives and policy
10
Food policy : economics planning and politics of food and agriculture
7
Journal of marketing
7
Journal of business research : JBR
6
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing research
5
European review of agricultural economics : ERAE
4
Journal of agricultural and applied economics
4
Journal of economic behavior & organization : JEBO
4
MSI reports : working paper series
4
Psychology & marketing
4
Health economics
3
International journal of contemporary hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Applied economics letters
2
Journal of agricultural and applied economics : JAEE
2
Journal of behavioral and experimental economics
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of service management
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Advances in economic analysis & policy
1
Agricultural and resource economics review : ARER
1
Annual review of resource economics
1
Cornell hospitality quarterly : CQ
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Economic inquiry : journal of the Western Economic Association International
1
Economics letters
1
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
1
European review of agricultural economics
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ECONIS (ZBW)
14
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14
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
3
Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
Saved in:
4
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
5
Humanizing products with handwritten typefaces
Schroll, Roland
;
Schnurr, Benedikt
;
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 648-672
Persistent link: https://www.econbiz.de/10011929692
Saved in:
6
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
7
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
Saved in:
8
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
9
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
10
Shall I tell you now or later? : assimilation and contrast in the evaluation of experiential products
Wilcox, Keith
;
Roggeveen, Anne L.
;
Grewal, Dhruv
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 763-773
Persistent link: https://www.econbiz.de/10009409014
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