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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The service industries journal"
~subject:"Markenimage"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
The journal of brand management : an international journal
The service industries journal
The journal of product & brand management
25
Journal of business research : JBR
22
Journal of retailing and consumer services
9
Journal of marketing communications
7
Psychology & marketing
7
International journal of hospitality management
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Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
5
Journal of promotion management : innovations in planning and applied research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Qualitative market research : an international journal
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Global business review
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Journal of Islamic marketing
4
Journal of hospitality marketing & management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The journal of consumer marketing
4
Tourism management : research, policies, practice
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Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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Marketing intelligence & planning
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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The journal of asset management
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Future Business Journal
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Gabler Research
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
34
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1
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
2
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
3
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
4
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
5
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
6
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
7
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
8
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
9
Brand anthropomorphism, love and defense : does attitude towards social distancing matter?
Ali, Faizan
;
Dogan, Seden
;
Amin, Muslim
;
Kashif Hussain
; …
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 58-83
Persistent link: https://www.econbiz.de/10012483664
Saved in:
10
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
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