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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"eng"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Entscheidung"
~subject:"Firm performance"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
~type_genre:"Ratgeber"
~type_genre:"Systematic review"
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Consumer behaviour
Entscheidung
Firm performance
Konsumentenverhalten
Volatility
Brand management
408
Markenführung
408
Brand image
360
Markenimage
360
USA
264
United States
263
Brand
234
Markenartikel
232
Beziehungsmarketing
126
Relationship marketing
126
Personality psychology
118
Persönlichkeitspsychologie
118
Emotion
116
Experiment
88
Social Web
87
Social web
87
Theorie
72
Theory
72
Advertising effects
69
Werbewirkung
69
Preismanagement
68
Pricing strategy
68
Decision
63
Internet marketing
59
Online-Marketing
59
Cognition
58
Kognition
57
Viral marketing
48
Virales Marketing
48
Luxury goods
46
Luxusgüter
46
Marketing management
46
Marketingmanagement
45
Advertising
44
Werbung
43
Perception
38
Wahrnehmung
38
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Undetermined
356
Free
11
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Article
993
Book / Working Paper
5
Type of publication (narrower categories)
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Amtsdruckschrift
Article in journal
Bibliografie
Bibliographie enthalten
Conference paper
Konferenzbeitrag
Konferenzschrift
Ratgeber
Systematic review
Aufsatz in Zeitschrift
998
Collection of articles of several authors
5
Sammelwerk
5
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Fallstudie
2
Übersichtsarbeit
2
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1
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Language
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Bulgarian
English
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Janiszewski, Chris A.
11
Guzman, Francisco
9
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Berger, Jonah
7
Rucker, Derek D.
7
Sela, Aner
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Grewal, Dhruv
6
Hoch, Stephen J.
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Arnould, Eric J.
5
Belk, Russell W.
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Kidwell, Blair
5
Lehmann, Donald R.
5
Liu, Wendy
5
Mogilner, Cassie
5
Pieters, Rik
5
Redden, Joseph P.
5
Samper, Adriana
5
Sengupta, Jaideep
5
Simonson, Itamar
5
Thompson, Craig J.
5
Wan, Echo Wen
5
Wang, Jing
5
White, Katherine
5
Zhang, Ying
5
Aaker, Jennifer
4
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Published in...
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of product & brand management
Journal of business research : JBR
2,655
Journal of retailing and consumer services
1,954
International journal of hospitality management
874
International journal of consumer studies
756
Energy economics
719
Management science : journal of the Institute for Operations Research and the Management Sciences
701
Applied economics
700
Finance research letters
682
Psychology & marketing
665
Journal of business ethics : JOBE
593
European journal of operational research : EJOR
582
Cogent business & management
565
Journal of banking & finance
545
Technological forecasting & social change : an international journal
528
Economics letters
525
International review of financial analysis
507
Applied economics letters
491
International review of economics & finance : IREF
455
Economic modelling
449
Journal of economic behavior & organization : JEBO
419
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
383
Journal of economic psychology : research in economic psychology and behavioral economics
375
Tourism management : research, policies, practice
366
Research in international business and finance
365
Journal of risk and financial management : JRFM
364
Industrial marketing management : the international journal for industrial and high-tech firms
359
The North American journal of economics and finance : a journal of financial economics studies
359
International journal of production economics
358
Journal of marketing research : JMR
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
The journal of brand management : an international journal
354
The journal of futures markets
345
Journal of econometrics
343
Strategic management journal
332
International journal of contemporary hospitality management
327
Journal of travel and tourism marketing
326
Journal of marketing management : MM
324
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Source
All
ECONIS (ZBW)
998
Showing
1
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10
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998
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date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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