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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Hoch, Stephen J."
~person:"Lichtenstein, Donald R."
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
11
1986
2
Product quality
2
Produktqualität
2
Psychology of advertising
2
Social Web
2
Social web
2
USA
2
United States
2
Viral marketing
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consumer reports
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online reviews
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online user ratings
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1985
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11
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Hoch, Stephen J.
Lichtenstein, Donald R.
Janiszewski, Chris A.
11
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Rucker, Derek D.
7
Shiv, Baba
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Belk, Russell W.
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Grewal, Dhruv
5
Mogilner, Cassie
5
Pieters, Rik
5
Samper, Adriana
5
Sela, Aner
5
Sengupta, Jaideep
5
Simonson, Itamar
5
Thompson, Craig J.
5
Wang, Jing
5
White, Katherine
5
Zhang, Ying
5
Aaker, Jennifer
4
Alba, Joseph W.
4
Arnould, Eric J.
4
Bolton, Lisa E.
4
Chattopadhyay, Amitava
4
Dahl, Darren W.
4
Elder, Ryan S.
4
Fitzsimons, Gavan J.
4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing research : JMR
3
Journal of marketing
2
European journal of marketing : EJM
1
Key debates and contemporary issues in nonprofit marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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1
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11
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1
Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
Saved in:
2
Navigating by the stars : investigating the actual and perceived validity of online user ratings
Langhe, Bart de
;
Fernbach, Philip M.
;
Lichtenstein, …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 817-833
Persistent link: https://www.econbiz.de/10011489715
Saved in:
3
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
4
The presence of variety reduces perceived quantity
Redden, Joseph P.
;
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 406-417
Persistent link: https://www.econbiz.de/10003895735
Saved in:
5
Ambiguity, processing strategy, and advertising-evidence interactions
Ha, Young-won
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 354-360
Persistent link: https://www.econbiz.de/10001098563
Saved in:
6
Contextual influences on perceptions of merchant-supplied reference prices
Lichtenstein, Donald R.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10001098513
Saved in:
7
Correlates of price acceptability
Lichtenstein, Donald R.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10001063610
Saved in:
8
Who do we know : predicting the interests and opinions of the American consumer
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
3
,
pp. 315-324
Persistent link: https://www.econbiz.de/10001068349
Saved in:
9
An anchoring and adjustment model of spousal predictions
Davis, Harry L.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10001018873
Saved in:
10
Consumer learning : advertising and the ambiguity of product experience
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 221-233
Persistent link: https://www.econbiz.de/10001018727
Saved in:
1
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