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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Hoch, Stephen J."
~person:"Shiv, Baba"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
12
USA
4
United States
4
Personality psychology
3
Persönlichkeitspsychologie
3
Brand image
2
Experiment
2
Information behaviour
2
Informationsverhalten
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1985
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1986
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Perception
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12
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Hoch, Stephen J.
Shiv, Baba
Janiszewski, Chris A.
11
Krishna, Aradhna
8
Laran, Juliano
8
Wyer, Robert S.
8
Bagchi, Rajesh
7
Rucker, Derek D.
7
Argo, Jennifer J.
6
Bearden, William O.
6
Berger, Jonah
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Morales, Andrea C.
6
Vohs, Kathleen D.
6
Wilcox, Keith
6
Belk, Russell W.
5
Fishbach, Ayelet
5
Folkes, Valerie S.
5
Gal, David
5
Grewal, Dhruv
5
Mogilner, Cassie
5
Pieters, Rik
5
Samper, Adriana
5
Sela, Aner
5
Sengupta, Jaideep
5
Simonson, Itamar
5
Thompson, Craig J.
5
Wang, Jing
5
White, Katherine
5
Zhang, Ying
5
Aaker, Jennifer
4
Alba, Joseph W.
4
Arnould, Eric J.
4
Bolton, Lisa E.
4
Chattopadhyay, Amitava
4
Dahl, Darren W.
4
Elder, Ryan S.
4
Fitzsimons, Gavan J.
4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Brands and brand management : contemporary research perspectives
1
European journal of marketing : EJM
1
Journal of behavioral decision making
1
Journal of marketing research : JMR
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Stanford University Graduate School of Business research paper
1
The connected customer : the changing nature of consumer and business markets
1
The journal of product & brand management
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
12
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1
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
2
The lonely consumer : loner or conformer?
Wang, Jing
;
Zhu, Rui Juliet
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1116-1128
Persistent link: https://www.econbiz.de/10009540248
Saved in:
3
When blemishing leads to blossoming : the positive effect of negative information
Ein-Gar, Danit
;
Shiv, Baba
;
Tormala, Zakary L.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 846-859
Persistent link: https://www.econbiz.de/10009501090
Saved in:
4
The presence of variety reduces perceived quantity
Redden, Joseph P.
;
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 406-417
Persistent link: https://www.econbiz.de/10003895735
Saved in:
5
The "shaken self" : product choices as a means of restoring self-view confidence
Gao, Leilei
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10003860909
Saved in:
6
Unravelling priming : when does the same prime activate a goal versus a trait?
Sela, Aner
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 418-433
Persistent link: https://www.econbiz.de/10003895739
Saved in:
7
The blissful ignorance effect : pre- versus post-action effects on outcome expectancies arising from precise and vague information
Mishra, Himanshu
;
Shiv, Baba
;
Nayakankuppam, Dhananjay
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 573-585
Persistent link: https://www.econbiz.de/10003806886
Saved in:
8
Nonconscious goals and consumer choice
Chartrand, Tanya L.
;
Huber, Joel
;
Shiv, Baba
;
Tanner, …
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10003748934
Saved in:
9
Ambiguity, processing strategy, and advertising-evidence interactions
Ha, Young-won
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 354-360
Persistent link: https://www.econbiz.de/10001098563
Saved in:
10
Who do we know : predicting the interests and opinions of the American consumer
Hoch, Stephen J.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
3
,
pp. 315-324
Persistent link: https://www.econbiz.de/10001068349
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