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~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Advertising"
~subject:"Electronic Commerce"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Electronic Commerce
Internet marketing
70
Online-Marketing
70
Advertising effects
33
Werbewirkung
33
Consumer behaviour
32
Konsumentenverhalten
32
Werbung
32
Social Web
25
Social web
25
Viral marketing
12
Virales Marketing
12
Online retailing
10
Online-Handel
10
Brand management
9
Markenführung
9
Brand image
7
E-commerce
7
Internet
7
Markenimage
7
Beziehungsmarketing
6
Relationship marketing
6
Search engine
6
Suchmaschine
6
Brand
4
Digital goods
4
Digitale Güter
4
Einzelhandel
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Retail trade
4
USA
4
United States
4
Advertising effectiveness
3
Digital marketing
3
Fernsehwerbung
3
Online advertising
3
Search advertising
3
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Article in journal
38
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38
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1
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English
38
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Pittman, Matthew
2
Sahni, Navdeep S.
2
Aurier, Philippe
1
Baek, Tae Hyun
1
Basuroy, Suman
1
Ben Saad, Sihem
1
Boerman, Sophie C.
1
Bonatti, Alessandro
1
Bradlow, Eric T.
1
Brannan, Ashley
1
Broz-Giroux, Anne
1
Buteau, Emily
1
Callister, Mark
1
Chaung, Un-Chae
1
Chen, Hailiang
1
Chen, Jialie
1
Chen, Jie
1
Darley, William K.
1
Dekimpe, Marnik G.
1
Du, Rex Yuxing
1
Feng, Yang
1
Fox, Alexa K.
1
George, Edward I.
1
Geyskens, Inge
1
Ghose, Anindya
1
Gielens, Katrijn
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Gretz, Richard T.
1
Haikel-Elsabeh, Marie
1
Ham, Chang-Dae
1
Hodges, James
1
Ivaldi, Marc
1
John, Kevin K.
1
Joo, Mingyu
1
Kalyanam, Kirthi
1
Kordrostami, Elika
1
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1
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Journal of current issues and research in advertising
Marketing letters : a journal of research in marketing
Quantitative marketing and economics : QME
International journal of advertising : the review of marketing communications
79
Journal of business research : JBR
78
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing communications
45
International journal of electronic marketing and retailing : IJEMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of promotion management : innovations in planning and applied research
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of management information systems : JMIS
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Information systems research : ISR
28
Journal of internet commerce
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of advertising research
25
Electronic commerce research
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing research : JMR
21
International journal of hospitality management
19
Technological forecasting & social change : an international journal
19
European journal of operational research : EJOR
18
International journal of business information systems : IJBIS
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of promotion management : JPM
18
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of marketing
16
Marketing science
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce research : JECR
15
Cogent business & management
14
Electronic commerce research and applications
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Journal of marketing research
13
Marketing intelligence & planning
13
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ECONIS (ZBW)
38
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11
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
12
Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew
;
Oeldorf-Hirsch, Anne
;
Brannan, Ashley
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
Saved in:
13
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
14
Are e-books a different channel? : multichannel management of digital products
Li, Hui
- In:
Quantitative marketing and economics : QME
19
(
2021
)
2
,
pp. 179-225
Persistent link: https://www.econbiz.de/10012548958
Saved in:
15
Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew
;
Read, Glenna L.
;
Chen, Jie
- In:
Journal of current issues and research in advertising
42
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
Saved in:
16
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
Saved in:
17
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
18
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
Saved in:
19
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
Saved in:
20
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
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