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~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of global marketing"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Herkunftsbezeichnung
Markenführung
Werbung
Advertising effects
92
Werbewirkung
92
Advertising
59
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
14
Markenimage
14
Internet marketing
13
Online-Marketing
13
Brand management
11
Print advertising
11
Printwerbung
11
USA
11
United States
11
Celebrity endorsement
9
Celebrity-Werbung
9
Cultural identity
7
Emotion
7
Gender
7
Geschlecht
7
Kulturelle Identität
7
Psychology of advertising
7
Werbepsychologie
7
Arzneimittel
5
Comparison
5
International marketing
5
Internationales Marketing
5
Marketing management
5
Marketingmanagement
5
Pharmaceuticals
5
Social Web
5
Social web
5
Vergleich
5
Bibliometrics
4
Bibliometrie
4
Children
4
Direct marketing
4
Direktmarketing
4
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Undetermined
27
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Article
65
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Article in journal
65
Aufsatz in Zeitschrift
65
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English
65
Author
All
Torres, Ivonne M.
3
Bakir, Aysen
2
Desmarais, Fabrice
2
Evans, Nathaniel J.
2
Hornikx, Jos
2
Huh, Jisu
2
Ju, Ilyoung
2
Kalliny, Morris
2
Luna-Nevarez, Cuauhtemoc
2
Martín-Santana, Josefa D.
2
Um, Nam-hyun
2
Yoon, Hye Jin
2
Aalberts, Robert J.
1
Abu Farha, Allam K.
1
Akhavan, Roya
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Anghelcev, George
1
Appiah, Osei
1
Arora, Nilesh
1
Avant, J. Adam
1
Avery, Elizabeth Johnson
1
Bagdare, Shilpa
1
Bee, Colleen
1
Beentjes, Johannes W.
1
Beerli-Palacio, Asunción
1
Billore, Aditya
1
Bosman, Jan A. M.
1
Boyle, Brett
1
Butt, Irfan
1
Chang, Chia-hsin
1
Chapa, Sindy
1
Chelminski, Piotr
1
Chen, Huan
1
Chetioui, Youssef
1
Cheung, Wah-leung
1
Childers, Courntey Carpenter
1
Choi, Jin-A.
1
Choi, Yunmi
1
Chou, Hsuan-yi
1
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Published in...
All
Journal of current issues and research in advertising : JCIRA
Journal of global marketing
International journal of advertising : the review of marketing communications
176
Journal of business research : JBR
138
International journal of advertising : the quarterly review of marketing communications
137
Journal of marketing communications
126
Journal of advertising : official publication of the American Academy of Advertising
110
Journal of advertising research
105
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
44
European journal of marketing : EJM
38
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of marketing research : JMR
32
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of marketing
25
Marketing : ZFP ; journal of research and management
25
Young consumers : insight and ideas for responsible marketers
25
Asia Pacific journal of marketing and logistics
22
Journal of advertising
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
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ECONIS (ZBW)
65
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21
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
22
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
23
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
24
The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Reinares-Lara, Eva
;
Martín-Santana, Josefa D.
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 15-28
Persistent link: https://www.econbiz.de/10011653859
Saved in:
25
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
Saved in:
26
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
27
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
28
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
29
Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.
;
Park, Dooyeon
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
Saved in:
30
Alcoholic beverage advertising : an integrative interdisciplinary review
Hovland, Roxanne W.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 88-114
Persistent link: https://www.econbiz.de/10011304687
Saved in:
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